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Revival of painted advertisements imminent?

From time to time, not very often, we find a new painted advertisement. It is always a happy moment and I always start day-dreaming.
  • Advertising managers finally saw the light. A blind wall is better covered with a nice painted trompe l'oeil than defaced with a standardised billboard. They welcome the end of the endless struggle for the best location with the highest exposure for next week's campaign.
  • Advertising and Communications managers sat together planning the company wall. Their canvas gives lots of possibilities to emanate a certain class, style or atmosphere for the brand. The durability of the mural radiates tradition and reliability and attracts customers more than the same brand in ever changing settings.
  • Financial management loves this durability. In the end it is much more cost efficient.
  • The customer gains because the price of the product drops together with the advertising budget.
  • The time of a short and clear word is back. Copywriters finally got it: nothing beats Drink Coca-Cola or Exigez Forvil.
It's just a dream of course and I am not troubled by any training in this business.
I am very happy with the recent examples. Could they be the first signs of a revival? Could (part of) my dream become true?
 
 
Next page: Our common heritage
 
Introduction
Imminent revival ?
Our common heritage
Brand list
Credits
Links to related sites

Wines & Liquors
Beers
Other drinks
Food
Bodycare
Smoking
Shopping
Marvel of fibers
House & garden
Cleaning & maintenance
Home appliances
Paint
Photography
Newspapers
Fuel & related
Lubricants
Agriculture
Miscellaneous
Money
Transportation
Tourism

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