Most important with maintenance products is to
minimize on the burden of cleaning. Your home
full of shining furniture is just a whistle away with
Ça-va-seul. Cleaning with Hoover
appliances goes so fast, the brand and free time are almost
synonymous.
Speed and convenience is one thing, but we want
the place spotless after the mopping.
Vigor answers this requirement: it will dash away
every blot (no '+', 'extra' nor 'vitamins' needed).
Aix en Provence (France); viii.1999;
pict. N. Mikaïloff
Crème éclipse - Cirage à la Cire
or
Eclipse Cream - polisher with beeswax
The brand's motto in the 1930s was
La Crème Eclipse éclipse tous les cirages
(J.P. Arbelet)
Strasbourg (France); i.2005;
pict. M. Jullien
Crème éclipse
éclipse tous les cirages
Ça-va-seul was born in Diksmuide (Belgium) when
G. Bouquey experimented
with cleaning products and shoe wax. That was in the 1880s.
In the 1920s production moved to Vilvoorde (near Brussels)
and a second plant some years later in the North of France. After several take-overs the brand eventually became Reckitt Benckiser's in 2001 and production moved to France.
Auchy-les-Mines (France);
16.iv.2001
Ça-va-seul
Les Tavernes (N14, Val d'Oise, France);
iv.2000; pict. M. Chartier
Miror
cuivres brillants pour longtemps
or
Miror
long lasting copper cleaner.
Notice the tin with the product and a shiny sun with face.
The brand exists since 1911.
Find the complete wall which features also
an almost unrecognizable bougies Eyquem
and a Vichy St Yorre advert.
Saint Geniès (Dordogne, France);
viii.2000; pict. M. Chartier
Brillant Belge
Nettoyage des métaux
Depuis 5 cent.
or
Brillant Belge
metal cleaner
prices starting at 5 centimes.
Puylaurens (RN126, 81 France);
vii.1994; pict. P. Rigault
LARDIT
Blanchisseur
MIK
Teinturier
or
Washerman
MIK
dyer
