PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Home appliances

Akai
Atlantic
Brandt
Clarville
Cooking with  electricity
Jan De Schutter
EFEL
Electricité
 Nord de Belgique
Frigéavia, Giravia,
 Téléavia
Frigéco
Frigidaire
Grammont
Grandin
Grundig
His Master's Voice
Hoover
Laden
Lincoln
L.M.T.
Neff
Philips
Radielec
Radiola
Schneider
SOMY
Surdiac
Tele Nett
Thermor
Thomson
Trame
Vedette
Zanussi

Asnières (France); xii.2000;
pict A. Guët
Brandt
machines à laver - refrigérateurs
téléviseurs

Brandt was founded in Paris in 1902. The company sells a wide range of home appliances and is one of the best known brands in France.

Pont à Mousson (France); vi.1999;
pict A. Guët

Brandt is a winner.
In 1956 Hotchkiss merged with Brandt to create Hotchkiss-Brandt. Ten years later this combination merged with Thomson-Houston to make the Compagnie Française Thomson-Houston-Hotchkiss-Brandt soon to become Thomson-Brandt. From the early 1990s on Thomson (since 1893) was a brand of the Groupe Brandt.

Baule (Loiret, France); ix.1999;
pict A. Guët
1000 réussites !…
Cuisinières Thermor

or cookingrange Thermor,
always a success! …

The brand was born in 1929 and now carries a range of 100+ models. Buying Thermor means adopting un art de vivre à la Française

Asnières (92, France);
xii.2000; pict. A. Guët
St Gaudens (France);
vii.1999; pict. A. Guët

Frigéco is also part of Thomson-Houston's history. Sometimes Frigéco is undertitled Technique Thomson.

In 1928 THOMson and the Soc. ALSacienne de Constructions Mécaniques created Alsthom to manufacture their electrical equipment. Frigéco was an Alsthom brand. Thomson took the brand back in 1945.

La Varenne-Chennevières (France);
ix.2002; pict. M. Harmignies

The same wall carries also an advertisement for a Lincoln washing machine. (See overview picture)

Vienna (Austria),
vii.1998; pict.: T. Defoort
(Omega)NEFF Einbaugeräte
in den besten Küche zuhause
or
Built-in appliances NEFF — feeling at home in the best kitchens
Changy (N7, France), ix.2003;
pict. Ph. Rigault

Thomson
comfort ménager
Thomson is related with Brandt

 

Asnières (France); xii.2000;
pict. A. Guët
Froid - Menager
FRIGÉAVIA
la technique aviation
a votre service

Complete wall with both Frigéavia and Téléavia

Asnières (France); xii.2000;
pict. A. Guët
Téléviseurs
TÉLÉAVIA
la technique aviation
a votre service
Crouy (N2, 60 France); iv.1996;
pict. T. Dubois
Machines a laver
Automatiques et Sémi-automatiques
GIRAVIA
La technique aviation
a votre service

Cavignac, Bordeaux (France);
xii.1997
FRIGÉAVIA
la technique aviation
au service du froid

Notice the slightly different wording of the Cavignac advertisement. It says working for the cold. The paintings of the first row seemingly are more customer oriented stating to be at your service and using a friendlier type-face for the brand name.

 
(France)
FRIGÉAVIA
GIRAVIA
Fère - Sommesous (Marne, France);
x.2000; pict. M. Chartier
FRIGÉAVIA
Production Sud Aviation

Martres-Tolosane (France),
vi.2008
Frigéavia - refrigerateurs
 

Frigéavia and Giravia together formed SUD AVIATION who was the maker of the famous Caravelle air-crafts from the 1950s and '60s.

Most of the Frigéavia walls carry the logo of the company. The logo on most murals faded away. The walls of Fère, Argenton and certainly the mural of Martres are good enough to recognize the logo as a combination of six airplanes —Caravelles by the position of the engines— placed noses together in a circle. The sixfold symmetry makes it look like a snowflake. Good find for a company stating la technique aviation au service du froid.

Aérospatiale (the Airbus company) is rooted in Sud Aviation.

Argenton (France);
vi.2004; pict. Ph. Rigault

Frigéavia - Froid menager

 

Breendonk (Belgium); iii.1999
Koken - Wassen - Kracht
Overgrote keus van
lusters en radio's
Jan De Schutter
central part: the washing machine

or
Cooking - Washing - Power
Undue choice of
lustres and radio-sets
Jan De Schutter
 

Brussels (Belgium); iv.1999;
pict. A. Guët
Brussels (Belgium); ix.2015;
pict. E. Devolder

Zanussi covers the top of a wall with several layers.
Below the Zanussi come several layers:

  • Pompes Compresseurs
  • Martini vermouth
  • BYRRH, vin au quinquina
Notice what the elements (and 16 years) did to this mural: the Martini faded away and as a result the BYRRH became more prominent.

The Zanussi did very well but will nevertheless disappear shortly. The wall will be teared down for a new appartment block. Pitty.

Zulte (Belgium);
v. 2000; pict. M. Tailly
KOOKT ELECTRISCH
ook 's winters

or
Do your cooking with electricity
even during winter

A wall witnessing the era before central-heating when only one room (often the kitchen) was heated with a wood or coal stove.

 
Londerzeel (Belgium),
xi.2006; pict. E. Deschepper
KOOKT ELECTRISCH
or
Do your cooking with electricity

At the bottom in a frame three big letters E N B meaning Société d'Électricité du Nord de la Belgique which was founded in 1909 and was absorbed by another com­pany shortly after World War II.

This painting was traced back to 1938!

Londerzeel (Belgium),
16.vi.2018
At the instigation of a local action group, the municipal council restored this advertisement to its original splendor. Photo of the inauguration ceremony on June 18, 2018.

More pages: Home appliances 2
Home appliances 3
Home appliances 4
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