PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Home appliances part 3

Atlantic
Brandt
Clarville
Cooking with  electricity
Jan De Schutter
Frigéavia, Giravia,
 Téléavia

Frigéco
Frigidaire
Grammont
Grandin
Grundig
His Master's Voice
Hoover
Laden
Lincoln
L.M.T.
Neff
Philips
Radielec
Radiola
Schneider
Surdiac
Thermor
Thomson
Trame
Vedette
Zanussi
 
St. Chamarand (France); VIII.1998;
pict. A. Guët
Cazères/Adour (France); I.1999 Marcilly (N6, France); II.2000;
pict. M. Herz
La machine a bien laver atlantic

Two layers with the same brand.
The bottom layer used the entire wall; the top layer covers less, but carries the same message.

This Cazères find complements the first. The message is loud and clear.
 
Clarac (N117, France); 23.X.1999 St-Jean de Chevelu (France);
II.2001; pict. M. Chartier
At last complete Atlantic murals. The washing machine for a good wash always sticks to the same make-up:
  • Upper third: the message (white on red)
  • Middle third: the brand with the waves (yellow on black)
  • Lower part: the machine with the nearest dealer (white on blue).
  • The typeface: nice, rounded, timeless.
Both (and most other) walls carry the name Cy ESSWEIN. The wall from Chevelu is dated 10.VIII.1964.
 
Near St. Malo (France); XI.1999;
pict. A. Guët
Villeneuve St Salves (N77, France);
X.2000; pict. M. Chartier
Somewhere in history Atlantic suffered from a real identity crisis. The mural from St Malo is the proof. Atlantic then stood for washing machines and refrigerators. The message was dropped: Atlantic became an ordinary washing machine (for a good wash is gone). The dynamic undulating lines were shrinked to a mere separating dash and the colour scheme changed dramaticly. It's a pity that we can't find a date on the mural. In my opinion the design is younger than the other walls, but on the Villeneuve finds it looks like the sailors are not in the top layer and thus older. Needs more research.
Villeneuve St Salves (N77, France);
VIII.2003
 
Bois des Feugères (N10, France);
X.1999
Mayenne - Alençon (N12, France);
XI.1999; pict. A. Guët
La Varenne-Chennevières (France);
IX.2002; pict. M. Harmignies
Lincoln - machines a laver
or washing machines
Lower on the wall is a painting for a Frigéco refrigerator. (See overview picture)
 
Chartres (France); 20.IX.2009
Notice the differences with the previous finds:
The background colour was changed from a dark blue to a bright yellow. A bleu circular stroke hints at the drum. The letter spacing in general is more narrow. The result is a much more modern appearance.
Lincoln - machines a laver
 
Yenne (N504, France); II.2001;
pict. M. Chartier
Le Fay (France); VII.2004 Chantilly (France); VII.2004
Frigidaire - le vrai
froid + machine a laver
or cold + washing machine

Notice that le vrai (the real one) is singular while the Beauvais advert says les vrais which is plural.

Frigidaire - le vrai
??? General Motors (France)
... + machine a laver
 
Beauvais (D139, France); 20.IX.2009
Alfred Mellowes, in 1915, designed a refrigerator which was soon manufactured by the Guardian Frigerator Company. General Motors purchased this company and changed the brand to Frigidaire. —Mr. Durand of GM had many things on his shopping list: f.e. Opel, Chevrolet.—

In 1947 a laundry product line was added. This gives an earliest date of our murals.
General Motors sells the brand in 1979. In 1986 Frigidaire was acquired by Electrolux.

Froid + Machines a laver = Les Vrais..
Frigidaire
Produit par "General Motors" (France)
Guilbaud
 
Rouen (N15, France), 30.XI.2003;
pict. T. Duboc
Un simple geste ...
et
Vedette fait le reste.
Machines a laver Vedette.

The first machine of this brand was shown at the 1947 fair in Paris. In 1963 the brand became Hotchkiss, then Thomson (read more about both brands). Vedette became one of the mayor brands in France thanks to la Mère Denis.

 
More pages: Home appliances 1
Home appliances 2
Home appliances 4
Related: Cleaning and maintenance
House and garden

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