|Gap (France), VIII.1999; pict. N. Mikaïloff|
The American engineer Benjamin Hotchkiss started the
company with his name in 1867 near Paris. He began to
develop weapons but turned to motorcars in the 1900s and
became very successful in military and racing vehicles.
The crossed cannons forming the logo of the company
allude to this military past.
Hotchkiss merged with several other companies. In 1956 with Brandt forming Hotchkiss-Brandt and the last time, in 1966 with Thomson-Houston, led to the end of the Hotchkiss name in 1972.
400 service points in France
The type face of UNIC suggests that it is a Fiat brand.
Studebaker - Automoviles de 6 cilindros
The Studebaker brothers, in 1852, founded a company to produce wagons and entered the automotive business in 1902 with electric vehicles. It was not before 1913 that Studebaker introduced the first gasoline powered automobiles under its own name.
The advert is dated 1924. Look at the door handles: this kind is only found on the earliest cars. Notice also that the vehicle is populated with women only!.
Advertisements on tiles are endemic to the Iberian Peninsula. We have found tiled walls elsewhere, one in Belgium and France each, but both are for companies selling tiles and therefore don't count (see Gilliot and Grignon Sr)
Minerva was an important Belgian manufacturer of luxurious cars.
Minerva was particularly succesful during the 1920ies.
SIMCA (short for Société Industrielle de Mécanique et Carrosserie Automobile) was formed in 1934 to manufacture Fiat cars in France.
The Swallow-bird dates from the middle of the 20th century when the Aronde model was very popular. (Aronde is old French for Swallow.)
The swallow logo was used for the first time in 1938. It was the version with two wings which served for 20 years.
In 1958 a new swallow took flight and in 1966 the bird was replaced by the Chrysler pentastar.
The same wall holds a Biscottes Darry advert.
Garage de la Tour
A wall with many layers and in a terribly poor condition, but interesting because the name of the model Aronde is written as a word. All our other adverts show the stylized bird.
The history of SIMCA and other brands of Chrysler Europe (latest check 10.VII.2016)
In 1954 Simca bought an unprofitable plant from FORD. Ford's Vedette model which was made there soon became the Simca Vedette. Later on Simca combined the body of the Vedette with the Aronde's engine into the new Ariane which was launched in 1957. This gives us an approximate dating of the mid 1950s for this advertisement.
André Citroën started his car factory after the First World War. He relied very much on advertising and kept files with data about prospective clients. Like many contemporary brands, he placed many signposts to encourage safe driving.
Musée de la Pub in Paris tells the whole story: Citroën's history (latest check 29.IX.2015).
The World Economic Car — Citroën — ??? everywhere
Most peculiar. This is a ghost image of an advertisement painted on a wall gone since long.
After a fire severely hit the factory in 1911, the sewing machines were dropped. Opel continued with bicycles, cars and motorcycles. In 1929 General Motors bought the majority in the company and the rest in 1931.