PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Food: Cookies

Meat
Bourret
Bouillon KUB
Loste
Maggi
Mullol
Olida

Cheese
Chambourcy
La vache qui rit
Port-Salut
Fromage Vignottes
Cookies
Brossard
Gamesa
Geslot-Voreux
LU
Dulces Mallorquina
Bica Pazo
Biscuits Pernot
Raja
Victoria
Chocolate
Chocolat d'Aiguebelle
Cémoi
Chocolat Menier
Chocolat Moreuil
Chocolat Poulain
Suchard

Ice Cream
Dairy Day
Go Cool
Havmor
Holanda
Vadilal
Sweets and snacks
Canteperdrix nouga
Mars
Ruffles chips
Sabritas chips

Other
Pâtes Arrighi
Soubry
Basmati Rice
Maizena
Biscottes Darry
Heudebert
Biscottes ???
Pans Company

Tournay (Tarbes; France);
VII.1998

Biscuits Brossard

Brussels (Belgium);
VI.1998; pict. A. Guët

Chocolat
biscuits
confiseries
Victoria

South of Béthune (France);
V.1998; pict. A. Guët

Biscuits Geslot-Voreux

In 1846, Jean-Romain LEFÈVRE and his wife Isabelle UTILE start a pastry shop in Nantes. Fourteen years later, both names were joined in the LEFÈVRE-UTILE brand name. From about 1900 on, the initials LU became the company's mark. Musée de la Publicité in Paris gives more detail about the history of the brand (They keep moving the page around; latest check: X.2013): Marques et personages: LU

Paris la Chapelle (France); X.1998;
pict. A. Guët

LU LU
exiger (= ask for)
PETIT-BEURRE
Lefèvre Utile

Nantes  


The biscuit: straight from the box and crisp with toasted edges.

LU
PETIT-BEURRE
NANTES

Paris, Rue des Poissoniers (France),
January 1999; pict. M. Guët

The double LU is just visible behind the St-Raphaël layer. As far as I can see Nantes is not mentionned.

Mers-les-Bains (80 France);
VIII.2003; pict. M.T. Weal

PETIT-BEURRE
exiger marque?
LU LU
Lefèvre Utile

Bhuj (Gujarat, India);
20.XI.2013; pict. H. De Meyer

Digestive Delicious Nourishing

RAJA
Pineapple Cream Biscuits

Permitted Colours & Essenecs [sic] Used.
Raja Food Industries - Ahmedabad

Astorga (Spain)
Mantecadas y Hojaldres
Dulma - 1916
Dulces La Mallorquina
Confiterias

The company (already third generation of the same family) started in 1916 as a confectionery with small workplace. The company is firmly rooted in Astorga and finds inspiration in the old recipes of the region.

The company's site at www.astorga.com/dulma (also in English) shows the miracles they can do with everyday ingredients like flour, butter and eggs.
Warning: do not visit the site if you must watch your weight!

Fins (59, France); VI.2001;
pict. A. Guët

les bons Biscuits Pernot

Part of a wall with a nice Vichy ad and two old Shell paintings.

Mâcon (France), VI.2000;
pict. M. Chartier

les bons Biscuits Pernot

The last line Quality products probably belongs to an older layer.

Notice the M on the older layer. It's a Mobylette ad.

Limonest (RN6, France), April 2000;
pict. M. Herz

a horizontal Biscuits Pernot

Only the brand name survived.

Notice the very special drawing of the B and the P on all walls.

Sas de Penelas (Orense, Spain),
VII.1999

Bica Pazo

Bica is a cake of the Tierra de Trivés.
The cake has its own festival festa da Bica (or La fiesta de la Bica) at the end of July. The same region has also a Festa do Chorizo in winter.

Tlacochahuya (Mexico),
V.2004; pict. M. Chartier

Gamesa ® - cookies

The precursor of Gamesa was born in 1921 when three brothers Alberto, Ignacio and Manuel Santos González buy an existing pasta and cookie busi­ness Lara in Monterrey and name it Lara y Santos or LYSA. The business grows, takes some other companies in and in 1948 becomes the Galletera Mexicana, S.A. The brand in 1990 becomes part of the great PepsiCo family.

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