PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Food: Chocolate

Meat
Bourret
Bouillon KUB
Loste
Maggi
Mullol
Olida

Cheese
Chambourcy
La vache qui rit
Port-Salut
Fromage Vignottes
Cookies
Brossard
Gamesa
Geslot-Voreux
LU
Dulces Mallorquina
Bica Pazo
Biscuits Pernot
Raja
Victoria
Chocolate
Chocolat d'Aiguebelle
Cémoi
Chocolat Menier
Chocolat Moreuil
Chocolat Poulain
Suchard

Ice Cream
Dairy Day
Go Cool
Havmor
Holanda
Vadilal
Sweets and snacks
Canteperdrix nouga
Mars
Ruffles chips
Sabritas chips

Other
Pâtes Arrighi
Soubry
Basmati Rice
Maizena
Biscottes Darry
Heudebert
Biscottes ???
Pans Company

Noailles (France), 5.III.2010 Thivars (N10, France); VIII.1999 Engrange (France); III.2001
Chocolat Poulain Confiserie

Poulain is a well-known French brand of chocolate from a manufacturer in Blois.
'Poulain' is the French word for foal: the white blot jumping over the 'l'. It's also the name of Albert, father of the brand.

I have been told that the winner of the dot jersey in the Tour de France got his weight in Poulain chocolate. (If you ask me: a safe bet on account of Poulain.)

The mural from Noailles comes in three layers: it's currently the only wall with a black foal!

Both Engrange walls indicate that there was some freedom in the placement of the foal. Usually it jumps over the 'l', but here it comes out of the 'P'. The overview of the wall shows a second foal close to the right border.

Labastide - Murat (France);
VII.1999

Chocolat Poulain Confiserie
In two layers.

Amiens - Cambrai (France);
V.1998; pict. A. Guët

Clion sur Indre (France); V.1999

The white patch is part of a trendy St Raphaël ad. See image at the right.


Chocolat MENIER

Menier (the founder) was a powder maker for pharmacists. He opened his own shop in 1816 and started selling his chocolate.
Like W. Lever (see Sunlight soap), but years earlier, Jean Menier understood the importance of the packaging and sold his chocolates in a yellow chrome wrapping.
By 1867 Menier was truely big with plantations, sugar refinery, ships, everything.

Menier was taken in by Nestlé in 1988.

The complete brand's advertising history:
Musée de la Publicité in Paris and The history of Menier at Nestlé's site. (latest check X.2013)


Find out more about St Raphaël at our Wine and Liquors pages.

Goult (Vaucluse, France); V.2000;
pict. Baeten & De Dier
Crécy la Chapelle (77, France);
VI.2000; pict. A. Guët
Saint Geniès (Dordogne, France);
VIII.2000; pict. M. Chartier

Saint Saturnin d'Apt (France);
I.2001; pict. A. Guët
Peyrat le Chateau (D940, France),
IX.2003; pict. Ph. Rigault
Fongauffier/Sagelat (Périgord, France);
VIII.2004

Noailles (France); 5.III.2010

(Choco)LAT MENIER

There are at least two layers, but it's not clear if both are about Menier. The text at the top says Gardez votre confiance (or Keep your trust). There is more text below the Menier but I can't decipher it.

Nouailles (RD920, France);
IX.2003; pict. Ph. Rigault

Chocolat Cémoi
Fabriqué à Grenoble

Nouailles (France);
5.III.2010

The same mural 7 years later.
Someone managed to get hold of the Michelin plate. This advert hides an older Monéger painting.

Sainte-Mère Eglise (France);
V.2000; pict. A. Guët

The other side of the same house shows a nice ad for Valentine paint.

It all started with Jules Parès making chocolats back in 1814.
In 1887 the company becomes Cantaloup-Catala after the names of the directors. It changes to Cantalou in 1962 when bought by Georges Poirrier who turns the small company in a mayor producer of distributor's brands. Cémoi and Aiguebelle belong to the same group.
Visit their site: www.cemoi.fr (French) or www.cemoi.com

N12 (France);
XI.1999; pict. A. Guët
Agen (France);
VI.2000

Serres (RN75, H. Alpes, France);
XI.2000; pict. M. Chartier
Serres (D1075, H. Alpes, France);
19.VIII.2014; pict. A. Guët

 

The same wall 14 years later and still going strong. Notice that there are two layers of the same brand — the newest layer has a smaller font size.

The Cémoi is painted on top of an advertisement for a famous hotel in Cannes (see in our Tourism section).

Evreux (27, France);
IV.2000; pict. A. Guët

Chocolat Moreuil

Moreuil was founded in Clichy (Paris) in 1825.
 
Villevallier (Yonne, France); X.2000; pict. M. Chartier

Chocolat Moreuil

A much better wall with a white bird like a Hoepoe. But it's not. It is a dove.

The catch-phrase of Moreuil was Le messager de la qualité and its logo was a white dove like a Dove of peace carying a palm branch.

Avignon (France);
I.2001; pict. A. Guët
Chocolats Cacaos Suchard
Café du Brésil Torréfaction
 
Notice how the life-saving dog left the barrel for a rich tablet of Chocolat au Lait (milk chocolate).

The Swiss Philippe Suchard starts making chocolate in 1825. Read more about Swiss Chocolate pioneers or other brands of Kraft Foods International

Note: before I'm flooded by mail telling me this plate shouldn't be on this page. Know that I have the right to wave the first requirement (Admission requirements). I gladly make an exception.

Céret (66, France);
VII.2002; pict. A. Guët

Chocolat d'Aiguebelle

To make ends meet after the French Revolution the monks of Notre-dame d'Aiguebelle were forced to look for more income than their traditional occupations in agriculture could yield. A monk with a sweet tooth suggested to go for chocolate. His idea proved to be a very good one. It was soon necessary to build a dedicated production plant. The Chocolat d'Aiguebelle became one of the bigger chocolate brands in France during the early 1900s.
The once famous plant was shut down in 1978. It entered the Cantalou-group (Cémoi) in 1981.

Related: Oil and margarine


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