PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Food: Cheese

Meat
Bourret
Bouillon KUB
Loste
Maggi
Mullol
Olida

Cheese
Chambourcy
La vache qui rit
Port-Salut
Fromage Vignottes
Cookies
Brossard
Gamesa
Geslot-Voreux
LU
Dulces Mallorquina
Bica Pazo
Biscuits Pernot
Raja
Victoria
Chocolate
Chocolat d'Aiguebelle
Cémoi
Chocolat Menier
Chocolat Moreuil
Chocolat Poulain
Suchard

Ice Cream
Dairy Day
Go Cool
Havmor
Holanda
Vadilal
Sweets and snacks
Canteperdrix nouga
Mars
Ruffles chips
Sabritas chips

Other
Pâtes Arrighi
Soubry
Basmati Rice
Maizena
Biscottes Darry
Heudebert
Biscottes ???
Pans Company

Antananarivo (Madagascar),
XII.2003; pict. M. Chartier
Central highlands (Madagascar),
XII.2003; pict. M. Chartier
Antananarivo (Madagascar);
IX.1998
Antananarivo (Madagascar),
XII.2003; pict. M. Chartier

La Vache qui rit or The laughing Cow was registered as a trade name by Léon Bel in April 1921. In the beginning she wasn't laughing, she wasn't red and she didn't wear ear-rings. That was only from 1924 on. The bleu-white ribon around the box dates from 1955. It's only in 1976 that both boxes in the ears are shown with the front-side visible. Before that year we were shown a front and back side.
 

Learn more in a virtual exhibition of the Musée de la Publicité in Paris (I hope they'll keep it on-line and at the same URL; latest check II.2010)

The story of La Vache qui rit was also given in La Revue des Marques in 1994. (French only and for a fee)

Eclaron (Champagne, France);
VI.1999
Fromages Vignottes

Now, this is a confusing mural.
We see a speed-boat in an enormous Camembert-like cheese. The vessel carries two labels: Fromages Vignottes and MINI TRANSAT. What is the link with the brand?

And then: the warning signs for radio-activity! Left and right on the cheese-world, on the cargo and on the label with the brand name. I can't believe this is a regular ad. Is it an artwork inspired by Fromages Vignotte (without 'S') or an anti-ad from a competitor? Needs more research.

Narbonne (France);
VIII.20008; pict. T. Taal
It was in 1934 that three men named Aboucaya, Lapeyre and Baillivet became asociates to form a dairy-farm under the name ALB. One of their products were the so called petit suisses (invented in 1850 in French Normandy by an employee from a local diary-farm who was born in Switzerland)). Petit suisse fromage is meant as a dessert cheese. The size of one serving in those days was twice today's standard size. It was Mr. Gervais who started industrial production of what was later called Petits Gervais.

After the second World War, ALB started competition against the popular Petits Gervais with their own petits Chambourcy. This name was choosen because the first of the founders had a property in Chambourcy (Paris region). In 1961 the brothers Benoit became the new owners of the company which was renamed Chambourcy in 1962. It became part of the large Nestlé family in 1978. The name was blanked out in 1996.

Chambourcy brand was brought back to life in 1998 when three investors bought it back from Nestlé. From now on it would focus on organic products (dairy and other).

La Revue des Marques published the Saga Nestlé (French; X.2000) with some paragraphs about Chambourcy.

Tous les yaourts, desserts, fromages frais, ....
Chambourcy
menent à
la santé

Clermont s Oise (60 France);
XI.1993; pict. P. Rigault
Port-Salut
c'est écrit dessus
or it's written on top

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