Liquor-advertisements tend to be far more common than other kinds. I first thought it was because of the blue paint (stands better against the weather?) that's the colour of preference for the background. I now think, after more pictures came in, that alcoholic drinks really made the bigger part of advertisements. I don't have the impression this is still the case today.

The antique advertising people had a no-frills way of doing. They showed the brand and added a short (preferably one word) description of what it really was: quinquina Bourin, Gentiane Suze, Cognac Martell, and the vin tonique au quinquina: Dubonnet.

Many contemporary advertisements promote a feeling and not the product.

The Guët-find on the place Sainte Anne in Rennes asks for some more attention.

We can distinguish several layers with Dubonnet, Byrrh and Ripolin fighting for space. The most important feature was close of being ripolined out: the very rare Dubonnet Man.

This is one of the few advertisements deviating from the dry brand-with-short- description rule. Moreover, the extra element is not a picture of the product itself (as with Wiels beer), but kind of a mascot. Although the Man lost his splendour, he is still very enjoyable; to the finger-nails!