PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Wine and liquors

Abel Lepitre
Auvergne gentiane
Bandeira Port
Bartissol
Bénédictine
Berger
Cognac Bisquit
Bonal
Bourin
Brouette
Byrrh
Caballero
Calisay
Campari
Camus
Canard-Duchêne
Carrousel
Chartreuse
Cinzano
Clacquesin
Clairette de Die
Cointreau
Côte de Buxy
Courvoisier
Cutty Sark
Dubonnet
Espina dorada
Fernet Branca
Gaston de la Grange
Anisette Gras
Hennessy
Izarra
Kornbrand
Lilet
M. Maillart
Mailly
Mandarin
Mansard-Baillet
Martell
Martini
Cordial Médoc
Mercier
Michaud
Monéger
Négrita Rhum
Noilly Prat
Old Oxford
Oro de Oaxaca
Rioja Palacio
Péjouan
Pernod
Picon
Pikina
Pradel wine
Préfontaines
Vins Rouvière
Rum St Esprit
St-Raphaël
Suze
Vabé
Vat 69
Vieille Cure

St Hilaire le Grand (France); III.1998 Tours (France); XI.1997 France; VI.1997
Dubonnet - vin tonique au quinquina

Liquor-advertisements tend to be far more common than other kinds. I first thought it was because of the blue paint (stands better against the weather?) that's the colour of preference for the background. I now think, after more pictures came in, that alcoholic drinks really made the bigger part of advertisements. I don't have the impression this is still the case today.

The antique advertising people had a no-frills way of doing. They showed the brand and added a short (preferably one word) description of what it really was: quinquina Bourin, Gentiane Suze, Cognac Martell, and the vin tonique au quinquina: Dubonnet.

Many contemporary advertisements promote a feeling and not the product.

Just one example.
This was the message when a Pisang brand was introduced in Belgium, several years ago.

  Pisang with banana  

Too simple to be true? You're right. The real message was.
 Green is the colour of adventure.

In magazines you could read:
 Who knows the secret of the jungle?
 The mysteries of the tropics?
 Pisang Ambon includes both.
  ... the taste is adventure. Nice to look at. Exciting to drink.

No word about bananas.
A recent advertisement for beer just says men.

Neuilly Saint Front (France), 3.XI.2004; pict. Ph. Rigault

Vins au quinquina

Dubonnet is very common, and seems present all over France. Most advertisements consist of the name with the accompanying short description both in a sans serif type face. The presentation was adapted to the available space (see upper row). The artist sometimes played with the subtitle (Tours) or refreshed a wall with a different layout. Then (When?) somebody (Who?) decided (Why?) to change the type face (Béthune) and to add a bottle. It didn't in any way improve the legibility. To make things worse they even played with the double N.
They have no excuse, it was by purpose, not to make it fit. The first Cognac Martell image proves the point: the Dubonnet bottle and the brand name being still visible behind the blue.

Place Sainte Anne, Rennes (France);
VIII.1998; pict. A. Guët
La Bassée (Béthune - France);
V.1998; pict. A. Guët 
The Guët-find on the place Sainte Anne in Rennes asks for some more attention.

We can distinguish several layers with Dubonnet, Byrrh and Ripolin fighting for space. The most important feature was close of being ripolined out: the very rare Dubonnet Man.
This is one of the few advertisements deviating from the dry brand-with-short- description rule. Moreover, the extra element is not a picture of the product itself (as with Wiels beer), but kind of a mascot. Although the Man lost his splendour, he is still very enjoyable; to the finger-nails!

    This site has also food for your ears. The three lines were used in a radio spot aired ages ago.
The hidden meaning (in French) becomes obvious, when you hear the words.
Dubo, Dubon, Dubonnet sounds like
It's nice, it's good, It's Dubonnet or even It's just plain good.

Next pages: Dubonnet page 2 with fancy layouts
Dubonnet continued
Vins au quinquina page 2 (other brands)
Other liquor pages: Les Cognacs
Martini and other vermouths
Suze
Other liquors
Related: Beer
Other drinks

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