|St Hilaire le Grand (France); iii.1998
|Tours (France); xi.1997
|Dubonnet - vin tonique au quinquina
The antique advertising people had a no-frills way of doing. They showed the brand and added a short (preferably one word) description of what it really was: quinquina Bourin, Gentiane Suze, Cognac Martell, and the vin tonique au quinquina: Dubonnet.
Many contemporary advertisements promote a feeling and not the product.
Too simple to be true? You're right. The real message was.
In magazines you could read:
Not one word about bananas.
A recent advertisement for beer just says men.
We can distinguish several layers with Dubonnet, Byrrh and Ripolin fighting for space. The most important feature was close of being ripolined out: the very rare Dubonnet Man.
This is one of the few advertisements deviating from the dry brand-with-short- description rule. Moreover, the extra element is not a picture of the product itself (as with Wiels beer), but kind of a mascot. Although the Man lost his splendour, he is still very enjoyable; to the finger-nails!
|Dubonnet page 2 with fancy layouts
Vins au quinquina page 2 (other brands)
|Other liquor pages:
Martini and other vermouths