PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Wine and Liquors

Abel Lepitre
Auvergne gentiane
Bandeira Port
Bartissol
Bénédictine
Berger
Cognac Bisquit
Bonal
Bourin
Brouette
Byrrh
Caballero
Calisay
Campari
Camus
Canard-Duchêne
Carrousel
Chartreuse
Cinzano
Clacquesin
Clairette de Die
Cointreau
Côte de Buxy
Courvoisier
Cutty Sark
Dubonnet
Espina dorada
Fernet Branca
Gaston de la Grange
Anisette Gras
Hennessy
Izarra
Kornbrand
Lilet
M. Maillart
Mailly
Mandarin
Mansard-Baillet
Martell
Martini
Cordial Médoc
Mercier
Michaud
Monéger
Négrita Rhum
Noilly Prat
Old Oxford
Oro de Oaxaca
Rioja Palacio
Péjouan
Pernod
Picon
Pikina
Pradel wine
Préfontaines
Vins Rouvière
Rum St Esprit
St-Raphaël
Suze
Vabé
Vat 69
Vieille Cure

Nogent-sur-Vernisson (N7, France),
V.2000; pict. M. Chartier
16.IX.2004; pict. Ph. Rigault Illies (France); 16.IV.2001
BÉNÉDICTINE
La grande liqueur française
BÉNÉDICTINE
La grande liqueur française
BÉNÉDICTINE
La grande liqueur française

The mural shows traces of older layers of the same brand. Our man on the field learned that this wall soon will be painted white, but this was clearly not correct. Our picture in 2004 shows that only the white background was redone, making the wall much nicer.

Bénédictine initially was a concoction by a monk from Fécamp (France). The recipe was thought to be lost during the French revolution.

Alexandre Le Grand, in 1863 almost 100 years later, discovered the secret recipe in an old manuscript. Alexandre fine tuned the formula and baptised the liquor with its present name.

Truison (N516, France);
II.2001; pict. M. Chartier
Near Guillestre (H. Alpes, France);
31.XII.2004; pict. A. Guët
Liqueurs Chartreuse

Chartreuse liquors are based on a very complex recipe aged centuries. It took a while to decipher the original that was gradually adapted. The French revolution was a bad time for recipes but eventually the monks got their secret back.

Liqueurs Chartreuse

Perrusson (France), V.1999 Paris les Gobelins (France),
IX.1999; pict. A. Guët
St Gérand le Puy (N7, France),
16.IX.2004; pict. Ph. Rigault
Qui boit ... VABÉ ... va bien

I found a second mural with this brand in Bergues (N-France), August 1999

BONAL

BONAL was a Gentiane - Quina liquor with motto Ouvre l'appetit
or gives appetite

Liqueur
Cordial Médoc

A Cordial is a fortifying potion.

La Mure (N85, France), VIII.2000;
pict. M. Chartier
Pierre-Buffière (Limousin, France);
VIII.2004
St Malo (France), VII.2005;
pict. A. Guët
Liqueur Vieille Cure ; Vieille Cure with at the bottom, barely visible Liqueur Vieille Cure

Adour (France), 1995 Basque country, (France),
summer 1999; pict. A. Birtwistle
Bezos (Pyr., France), I.2001
LIQUEUR IZARRA

This painting with the Basque type face is the youngest of both versions. It was painted over an earlier version identical to the picture right. Look carefully for the traces: oblique text, scripted Liqueur.

IZARRA - Liqueur LIQUEUR IZARRA
Le soleil et la neige des Pyrénées
or
The sun and the snow of the Pyrenees.

Covering, once again, an older version and showing how the brand tries to become more Basque than before.

Perpignan (RN9, France), VII.2002;
pict. A. Guët
Habas (RN117, France), 08.VII.2012; pict. A. Guët
LIQUEUR IZARRA
Le soleil et la neige des Pyrénées
or
The sun and the snow of the Pyrenees.
IZARRA
la liqueur des Pyrénées

Painted on a wooden canvas. Notice that sun nor snow are mentioned. The bottles tell us that the brand comes in two tastes: green and yellow.

Chateauroux (France), VII.1999 Jurançon (France), XII.1997 Ivry (France), V.2000;
pict. A. Guët (image before editing)
PERNOD FILS

Initially, Pernod was an absinthe concoction made in Switzerland and later in Pontarlier (France). Because absinthe was outlawed in the beginning of the 20th century the then Pernod Fils company switched to anis.

Both murals again show how the layout adapted to the available wall space. (other examples: Martel and Suze)

CLACQUESIN - aux extraits de pins

From 1919 on a liquor with several aromatic plants, spices and pine buds. Originally made by a pharma­cist. Then probably a bit stronger.

Baiona (Orense, Spain), VII.1999
Cutty Sark Scotch Whisky was created in 1923.
It was a special blend made to please the American palate.

More about Cutty Sark and the owners Berry Brothers & Rudd.

Brussels (Belgium);
VII.1998; pict. A. Guët
Andorra;
III.1995; pict. P. Rigault
Scotch Whisky VAT 69 Finest Scotch Whisky VAT 69

Salinas de Sin (Spain); VII.1998 Bonéties Les Bains (RN91, France);
XI.2000; pict. M. Chartier
Bordeaux (33 France); V.2001;
pict. A. Guët
OLD OXFORD - C'est unique Liqueur Cointreau BERGER
I can't decipher the two extra words.
Is it Midi ... 7 heures ..., the brand's famous motto?

Born in Couvet (Switserland) in 1823 (father: Frédéric Berger) as an absinthe and later redesigned into anis.
A Marie Brizard brand since 1995.

Near Annot (N202, 04 France), VIII. 2000; pict. A. Guët Gap -> Sisteron (N75, France);
XI. 2000; pict. M. Chartier
PRADEL - Grand vin provençal

This ad is part of a great wall with other brands:
Renault lubricants, kitchens Luxor.

  PRADEL - Grand vin provençal

Rostock (Germany);
VII.2004; pict. H. De Meyer
VEB Kornbrand
Kornbrennerei und Likörfabrik
The Original Lehment Rostocker Doppelkümmel is rooted in a 300 year old tradition and is based on the secret recipe of Conrad Lehment from 1864. The couple in traditional clothes stands for the stall-holders of past times selling the stuff. Kornbrand contains 37.5 Vol.% of alcohol.

VEB means Volkseigener Betrieb, or factory of the people, and stems from the East Germany period.

Other liquor pages: Vins au quinquina
Martini and other vermouths
Les cognacs
Related: Beer
Other drinks

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