PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Beer

Adelshoffen
Akila
Bières d'Alsace
Gueuze Belle-Vue
Botchkarov
Pilsen Callao
Castel Beer
Cerná Hora
Corona
Damm
Delirium tremens
Dorada
Export
Foster's
Ginder Ale
Guinness
Heineken
Golden Kenia
Kronenbourg
Mahou
Meteor
La Meuse
Modelo
Mons
Mutzig
Paillette
Perle 28
Rinck
Salamander
Slavia
Sol
Stella Artois
Superior
Sylver Brau
Three Horses Beer
Bières de L'Union
Vedett
Vega 2000
Whitbread
Wiel's
Wielemans

Golden Kenia, Delirium tremens and Export: three beers by Brewery Huyghe in Melle (Belgium).
All three pictures at the entrance of the plant (October 1998).

Golden Kenia
Delirium tremens
Bière - Bier
Birra - Cerveza
EXPORT
A wall with a history. The scars of a roof show that this panel was partly hidden for some time and only became visible again after more recent construction work. The X has one leg extended to­wards the R: very trendy.

Brugge (Belgium); VII.1998
Gueuze Belle-Vue
with escutcheon bearing the initials of the brewery
Kortemark (Belgium); III.1998
AKILA is a quality beer since 1877.
At the time of writing still available in the local shops.


Lokeren (Belgium), X.1998

Lokeren (Belgium), X.1998
WHITBREAD
The house of Whitbread 1740
Westport (Ireland), VIII.2000;
pict. M. Chartier


Northern France; 02.XI.1990
Bières MONS

The star radiates quality.

Jette (Belgium); XI.2000;
pict. H. De Meyer
Ginder Ale

The beer was first made in 1928 by the brewery Van Ginderachter.

Mesnil-Raoul (France); III.2001;
pict. M. Chartier
Paillette

The strange creature sitting on the 'P' is supposed to be a bird, but I don't find the drawing very convincing.

Madagascar; 12.X.2012;
pict. H. De Meyer
Castel Beer
One people, One drink*
Madagascar; 23.X.2012;
pict. H. De Meyer
Castel Beer is named after the Castel Group: a French company founded in Bordeaux in 1949 by 9 members of the same family. Castel is one of the major players in beer and soft drinks in (French speaking) Africa.

More information at the websites of the Castel Group and the Brasseries du Cameroun (French) - latest check 17.vi.2021. Castel owns also Nicolas a chain of shops selling wine.

Madagascar; 24.VIII.2015; pict. M. Tailly
Castel Beer One people, One drink* — *Nosy iray, zava pisotro mampiray

STAR stands for Société Tananarivienne d'Articles Réfrigérés, a company founded in 1953. The brewery STAR is controled by the Castel Group since 2011. Three Horses Beer was their beer developed together with a brewer from the Netherlands (website: www.star.mg - latest check 17.vi.2021). STAR got the country's exclusive franchise rights on Coca-Cola in 1953.

Madagascar; 12.X.2012;
pict. H. De Meyer
THB
Soa Ny Fiarahantsika
Madagascar; 25.X.2012;
pict. H. De Meyer
Three Horses Beer
We are better together

Three Horses Beer is a beer brewed by STAR (founded in 1953) for the first time in 1958.

Madagascar; 25.X.2012; pict. H. De Meyer
Nosy Be (Madagascar), 24.X.2012; pict. H. De Meyer

Madagascar; 21.X.2012; pict. H. De Meyer

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