PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Liquors: Martini & other vermouths

Abel Lepitre
Auvergne gentiane
Bandeira Port
Bartissol
Bénédictine
Berger
Cognac Bisquit
Bonal
Bourin
Brouette
Byrrh
Caballero
Calisay
Campari
Camus
Canard-Duchêne
Carrousel
Chartreuse
Cinzano
Clacquesin
Clairette de Die
Cointreau
Côte de Buxy
Courvoisier
Cutty Sark
Dubonnet
Espina dorada
Fernet Branca
Gaston de la Grange
Anisette Gras
Hennessy
Izarra
Kornbrand
Lilet
M. Maillart
Mailly
Mandarin
Mansard-Baillet
Martell
Martini
Cordial Médoc
Mercier
Michaud
Monéger
Négrita Rhum
Noilly Prat
Old Oxford
Oro de Oaxaca
Rioja Palacio
Péjouan
Pernod
Picon
Pikina
Pradel wine
Préfontaines
Vins Rouvière
Rum St Esprit
St-Raphaël
Suze
Vabé
Vat 69
Vieille Cure

Brussels (Belgium), XI.1998; pict. A. Guët
Apéritif à base de vin

Martini & Rossi was born in 1863 out of an initiative of A. Martini, T. Sola and L. Rossi.

This wall is worth being declared a National Monument. It hurts seeing it fade away. It is short of a miracle that no one felt the need to reopen the blinded windows: old advertise­ments are often disfigured by new doors or windows (f.e. the liquor BYRRH and the lubricant IGOL)

Many old panels show several layers and this wall is no exception. The bottom layer features the brands MARTINI and ROSSI. Rossi is in a much bigger type size than both the old Martini and the new Rossi. Martini is not repeated on the new version of the drawing.

The words Apéritif à base de vin are probably leftovers from the previous version: the first and last character ('A' and 'N') don't fit on the new blue background.

One last, important observation: the drawing repeats itself in the bottle above the beaming consumer. Don't miss the Italian flag!

We have another, less elaborated, case in the Malagasy Vache qui rit, where in the earrings the whole is repeated.

Mechelen (Belgium), IV.1999; pict. A. Guët

top: vermouth MARTINI
bottom: ROSSI with globe and bottle and flags, everything.

Both panels also carry the Soubry brand.
More about Soubry in the food-section.

Brussels (Belgium), XI.1998; pict. A. Guët

This wall on the Place du Jeu de Balles is living proof that painted advertise­ments are not considered worth preserving. The top layer recommends frying-pans and other kitchen-utensils.

 
Valframbert (Alençon; France); V.1998
MARTINI
l'apéritif a base de vin
Brussels (Belgium); VI.1998;
pict. A. Guët
vermouth MARTINI
Covers an old Cinzano ad
Brussels (Belgium); IV.1999;
pict. A. Guët
MARTINI vermouth
Behind the Martini an old BYRRH.

Don't miss the Pompes Compresseurs just below the top border.

Complete mural in the section about Home appliances

Pre en Pail (53, France), VI.2004;
pict. Ph. Rigault
MARTINI
l'Apéritif a base de vin
Apéritif de ???

Two layers of the same brand.

 
Cavignac (France); VII.1998
Vermouth NOILLY PRAT
 
Guibert (N10, France); 23.X.1999
Ste Colombe La Commanderie (RN13, France); IV.2000; pict. A. Guët
NOILLY PRAT repeated on one wall

near Fougères (France); XI.1999; pict. A. Guët
Vermouth NOILLY PRAT
DRY ROUGE
(Var, France); VIII.2000; pict. A. Guët
NOILLY PRAT
l'Apéritif de renommée mondiale
or Aperitif with world-wide fame.

Brushed over an earlier ad saying:
en mars visitez la FOIRE de LYON
or Visit Lyon's fair in March.
Murals with other fairs

Cherbourg (RN13, France); V.2000;
pict. A. Guët
DRY - ROUGE
Vermouth
NOILLY PRAT
Cours-Nièvre (France); VII.2001;
pict. M. Chartier
DRY - ROUGE
Vermouth
NOILLY PRAT

Vals-les-Bains (07, France); 22.IX.2015; pict. C. Vanhercke
Notice that both the Vals-les-Bains and the Meyreuil walls were done by Affiches REBOUL & GUILBERT Avignon.

Meyreuil (13, France), VII.2007; pict. A. Guët

This Meyreuil advert is painted over an older mural for Le Petit Marseillais, a newspaper with a history.

 
Aalst (Belgium); IV.1999
Cinzano - vermouth
Poissy (France);
IV.2000; pict. A. Guët
Cinzano - Blanc
Issy les Moulineaux (92, France);
XII.2000; pict. A. Guët
Cinzano - Bianco

Cinzano's brand history dates back to the second half of the 16th century with Antonio Cinzano. Two centuries later the brand was sold world-wide.
Cinzano became one of the most internationally known Italian brands. From the mid 19th century Campari be­came an important competitor. Eventually the Campari Group acquired Cinzano in 1999.

Saint Martin aux Chartrains (France), 27.XII.2011; pict. A. Guët

Suresnes (92 France); II.1995;
pict. P. Rigault
Cinzano - Bianco
Suresnes (92 France); II.1995;
pict. P. Rigault
Cinzano - Bianco

 

Both paintings are part of an advert covering opposite sides of the same building. Cinzano shares the space with Hoover. It's apparently quite difficult to squeeze the Bianco into the box.

Have a look at both walls and spot the differences.
Overview of first wall
Overview of second wall

Prague (Czechia); VI.2002;
pict. A. Guët
Campari
Prague (Czechia); VI.2002;
pict. A. Guët
Campari

 

Gaspare Campari (born 1828) started mixing vegetarian ingredients when he was still a boy. During the 1840s his concoction was sold throughout Italy. Some years later, in 1860, he founded the Gruppo Campari.

Campari began its international expansion during the 1920s. The group acquired many other brands: one of them was Cinzano.

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