L'Huile de France
ANTAR pour automobiles
French oil - ANTAR - for motorcars
ANTAR 7 Km
Announces a service station.
Painted on top of a SIMCA ad.
|Dordives (N7, France);
V.2000; pict. M. Chartier
|Challuy - Nièvre (N7, France);
VII.2001; pict. M. Chartier
|Chocques (France); 16.IV.2001|
|ANTAR -L'Huile de France
Look carefully and discover the Hotchkiss brand behind Antar. Accentuated on bottom picture
We have more Hotchkiss ads. It's a brand with a history.
|ANTAR - Tri Super||ANTAR - Tri Super
Again on top of a Simca ad.
|Montigny La-Resle (N77, France);
|N117 (France), 08.VII.2012;
pict. A. Guët
|ANTAR - Tri Super -L'Huile de France||Notice that there's a Grottes de Betharram advert underneath.|
IGOL - lubricantsThe very beginnings of the IGOL company lie way back in time. In 1908 Maurice Cahingt ventured with his family business in the trade of lubricants. In 1949 he and a dozen of colleagues active in the same trade joined forces and formed a common structure, the Indépendants du Graissage Organisé Libres. The IGOL France network was born.
The rooster is commonly used as a symbol for France as a nation. That is probably why this bird was chosen as IGOL's logo.
Notice the freedom in the drawing: the eye, the wattle, the proportions, only the colours (of France) cannot be played with.
The murals all carry the 1950s logo where the bird is easily identifiable. The wooden panel of Cressensac shows the more modern logo of the 1970s which still reflects the original cock. The type has changed in lowercase with descenders. Later on the drawing deviates even more from the original, but the eye and the wattle can still be recognized by who knows the history.
Mobiloil was born in 1899 as the Deutsche Vacuum Oil Company. Gargoyle Mobiloil A stems from 1926 and came in returnable tins. They probably knew that people then preferred products in tins because of the many uses once emptied.
The mention demi-fluide is important. Before 1955 (the year of the first multigrade oil Mobiloil Special) car owners had to switch oil with the seasons. Gargoyle A, the summer oil, stiffened under low winter temperatures. The appropriate oil for the cold season was Gargoyle Arctic.
The lower half says, and repeats,
L'Huile de marque la plus répandue.
Mobiloil has a website (mainly in German)
Vacuum Oil Company - Société Anonyme Française
During World War II Jean-Maurice Vacher founded the LABO industries in Clermont-Ferrand. The company's main purpose was the processing of waste oils from Michelin. After the war he moved close to Paris, renamed the firm to Huiles LABO, concentrated on lubricants and later also acquired Eyquem (spark plugs).
Jean-Maurice became also famous as Julien Vartet, writer of novels and dramas. He died in 2000 and left a substantial legacy. French newspapers in 2012 carried stories about the French fisc still waiting for the settling of the inheritance.