PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Lubricants

Antar
Bardahl
Bret-Oil
Caspar
Castrol
Citgo
Delc'Oil
Elf Engine Oils
Energol
Essolube
Igol
Kervoline
Labo - Oil
Lotos
Lubrex
Mobiloil
Motul
Nervol
Orange
Huiles Sport Renault
Shell
Solima
Spido
Veedol
Yacco - Oil

Sorigny, France; XII.1998
Spéciale SPORT
L'Huile de surpuissance
Production S.A. HUILES RENAULT

Look how the wings in the design suggests speed. The name tries to make the link with the exigent racing environment.

Deauville (Calvados, France);
V.2000; pict. A. Guët
Dans votre moteur ... SPORT Supra
or
In your engine ... SPORT Supra

This mural goes a step further. The common patterns from the sports world are present in the design. The corner left-under shows the brands' logo.

Overview of the complete wall where we recognize the text-only version of the ad.

La Ferté-Bernard (Sarthe, France);
IV.2000; pict. M. Chartier
The Ferté-Bernard-mural repeats completely the Sorigny-wall. But the ad has been redone in a circle and quality stars were added.

The wall also shows the circular brand logo.

La Ferté-Bernard (Sarthe, France);
IV.2000; pict. M. Chartier
Many lubricants apply the same strategy. Huiles Renault, Spido, Frigéavia, Yacco all make the connection with professional use (racing, aviation) and suggest in this way that they surely comply with Joe Slow's requirements.

Pontarmé (60 France);
XI.1990; pict. Ph. Rigault
Complete wall taken by the circular brand logo (compare with the La Ferté wall).
Olliergues - Courpière (D906, France);
II.2002; pict. M. Chartier
Huiles Renault
les meilleures
Le Val Suzon (France),
VI.2003; pict. Ph. Rigault
Superlubrifiant Stelcyl pour haut de cylindres
Huiles Renault - Les meilleures

Bonny-sur-Loire (Loiret, France);
V.2000; pict. M. Chartier
Finally a complete and well preserved wall. It's all there. Even the Huile with arabesque in the lower left corner.
Bonny-sur-Loire (Loiret, France);
V.2000; pict. M. Chartier
Céton (N23, France);
IV.2000; pict. M. Chartier

Neufchâtel s Aisne (France);
VI.1999
HUILES RENAULT
Toujours les meilleures (always the best)

The white patch on the modern red billboard warns Attention peinture fraîche! (wet paint).
This Neufchâtel wall carries also a champagne Lepitre ad.

near Annot (N202; 04 France);
VIII.2000; pict. A. Guët
Superlubrifiant pour hauts de cylindres Stelcyl

Les meilleures Huiles Renault

This ad is the left part of a big wall with several other brands.

Rouvres-en-Xaintois (D266, France);
X.2000; pict. M. Chartier
HUILES RENAULT
Station service

(RN10 France); X.2005; pict. A. Guët
Spéciale Sport supra, Huile Renault, dans votre moteur ... and surpuissance in several layers.

Beton - Bazoches (N4, France);
X.2000; pict. M. Chartier

MOTUL
is a French company established in 1853

Dax (France),
IX.2003; pict. Ph. Rigault

Other pages: Lubricants 2 (Spido, Nervol, ...)
Lubricants 3 (Antar, Igol, ...)
Lubricants 4
Fuel

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