Spéciale SPORT
L'Huile de surpuissance
Production S.A. HUILES RENAULT

Look how the wings in the design suggests speed. The name tries to make the link with the exigent racing environment.

Dans votre moteur … SPORT Supra
or
In your engine …SPORT Supra

This mural goes a step further. The common patterns from the sports world are present in the design. The corner left-under shows the brands' logo.

Overview of the complete wall where we recognize the text-only version of the ad.

Many lubricants apply the same strategy. Huiles Renault, Spido, Frigéavia, Yacco all make the connection with professional use (racing, aviation) and suggest in this way that they surely comply with Joe Slow's requirements.