PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Lubricants 2

Antar
Bardahl
Bret-Oil
Caspar
Castrol
Citgo
Delc'Oil
Energol
Essolube
Igol
Kervoline
Labo - Oil
Lotos
Lubrex
Mobiloil
Motul
Nervol
Orange
Huiles Sport Renault
Shell
Solima
Spido
Veedol
Yacco - Oil

Quenast (Belgium); III.2000 Villejuif (94, France); X.1998;
pict. T. Dubois
Saint Denis (94, France); III.2007;
pict. A. Guët
VEEDOL
L'HUILE Pour Votre AUTO

or VEEDOL
The lubricant for your car.

VEEDOL

Still there in IV.2002

VEEDOL with a trustworthy looking man belonging to a generation earlier than the guy from Quenast (left picture).

n.v. LUBREX s.a.
Motor - Oil
G.M.C.
tel. 241.31 - 2 lijn.
Kortrijk - Courtrai
   


telephone number with two lines
Courtrai is the French version of the city's name
Kortrijk (Belgium); IX.1999;
pict. E. Van den Broeck

Clarac (N117, France); XI.1999 Goult (84 France); VII.2000;
pict. A. Guët
Spido evokes the link with speed through the ear.
Compare with Huiles Renault where the graphics (the eye) suggest wings and speed.
Probably two layers:
  • In the background
    Votre moteur
    EXIGE
  • Foreground:
    The brand's Star-like logo
    Spido
    l'huile de s???
The same wall carries also a
Huiles Renault shield as in
Bonny-sur-Loire or Deauville

Châteaux-Thierry (France); V.2003
Spido and Spidoleine are probably the same product. This wall carries the same words as the spido-walls:
Votre Moteur EXIGE
Spidoleine
l'Huile de sec....
The brand's star shows a clear resemblance to the symbol of Azur fuel.

Spidoleine was a brand of the company A. André Fils (established in 1877). In the 1930s there was a strong competition with Yacco in order to set duration and average speed records with cars using one brand of oil or another.

Poissy (France); IV.2000; pict. A. Guët Gdansk (Poland); IX.1999;
pict. A. Anselin
DANS VOTRE MOTEUR
Bret-Oil
L'HUILE DE COMPETITION
AU SERVICE DU TOURISME

Not an example of excellent typography (take f.e. the italized uppercase DANS VOTRE MOTEUR) but I've seen worse. And they improved since earlier versions of the announcement. Look closely and discover the older layer written in script-type with the brand at the bottom in a far too modest weight.

They sell their brand with the same approach as Frigéavia (home appliances), Renault and Yacco-oil stressing the fact that they come down from a high-tech and exigent environment to be at our (us, ordinary folks) service.

Rafineria Gdanska
LOTOS
Wyrafinowana Jakosc
LOTOS syntetic

If it's man-made stuff never forget to evocate nature. Or does it mean 'space, escape, freedom, no limits' or maybe 'individualism'?
Very nice painting, but the message isn't unequivocal. They should stick with Your car loves LOTOS or something.

St-Andries (Brugge, Belgium);
VIII.1998

Essolube
American petroleum company

A very difficult wall with several brands obscuring each other. We recognize Zeebrugge Palace Hotel (converted to flats after World War II), Essence BP, Saroléa.

Show me
the mural before any editing (48k)
The wall has ceased to exist in 2003.

Saulieu (France);
29.VIII.2015; pict. J. Helmons

Essolube

Look at the same wall in more natural colours together with Simca and Esso.



In the 1930s Essolube of the American Petroleum Company was kind of a super oil because of its low viscosity. This higher fluidity ensured a better lubrication of the car's engine under the cold temperatures during the winter.

It is only in the 1950s that multigrade oils became available: see also Mobiloil.

Echets (RN83, France);
IV.2000; pict. M. Herz

KERVOLINE
The right part of the wall is whitened out.
Kervoline was a lubrifiant for cars.

Morondava, Madagascar; September 1998 Vorst (Brussels, Belgium); June 1998;
pict. A. Guët
Nancy (France); June 1999;
pict. A Guët
Les lubrifiants SOLIMA
une gamme complète

or
SOLIMA for a complete range of lubricants
Huile CASPAR or Oil CASPAR
Shows in layer below 'Huile': Essence Benzolux
or Gasoline Benzolux

Upper part of this wall in the Cleaning section

huiles ENERGOL

The wall from left to right.

Because Energol always comes paired with Energic, You'll find more of this BP brand in our section about Fuel.

St-Pierre Lafeuille (France); May 1999 Constellet (84 France); July 2000;
pict. A. Guët
Huiles NERVOL
or lubricants NERVOL

Hides an older Suze mural

L'Huile parfaite pour Autos
DELC'OIL

or The perfect lubricant for
cars DELC'OIL

The brand's Lion taps with his paw and his eyes probe if you dare to stick with your usual brand. (Very clear on the bigger image)

Other pages: Lubricants 1 (Renault)
Lubricants 3 (Antar, Igol, ...)
Lubricants 4 (Yacco, Castrol, ...)
Fuel

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