PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Lubricants 4

Antar
Bardahl
Bret-Oil
Caspar
Castrol
Citgo
Delc'Oil
Energol
Essolube
Igol
Kervoline
Labo - Oil
Lotos
Lubrex
Mobiloil
Motul
Nervol
Orange
Huiles Sport Renault
Shell
Solima
Spido
Veedol
Yacco - Oil
 
St Gaudens (France);
VII.1999; pict. A Guët
Lougratte (N21, France); VI.2000 Rilleux la Pape (France);
IX.2003; pict. Ph. Rigault
YACCO
L'Huile des records du monde.
 
YACCO YACCO
L'Huile des records du monde.
The yellow and green colours could wrongly suggest Yacco is from BP. It is however a Total brand since 1992.

The company was founded around 1920 by a Jean Dintilhac. The brand's site: www.yacco.com.

Yacco like so many brands (e.g. Bret-Oil, Frigéavia) stresses the fact that it's born from such a exigent environment that we can trust it entirely.

Yacco was the oil with which —in the spring of 1932— Citroën achieved a record distance of 136000 km at an average speed of 104km/h. During the 1930s there was a permanent struggle for the title between Yacco and Spidoleine.

 
Bouloire (RD 357, 72 France);
30.XII.2009; pict. T. Radereau
YACCO
L'Huile des record du monde.

Nice typo: record is a singular, should be plural.

 
Juvisy sur Orge (N7, 94 France);
IV.1997; pict. T. Dubois
Nièvre (58 France); VI.1996;
pict. P. Rigault
Toplines almost undiscernable:
L'Huile ???? a votre moteur
CASTROL Suractivée
Chez tous les bons garagistes.

Castrol was founded in 1899 and for some time also owned the Veedol brand.

Castrol Suractivée
pour voitures et motos
Agricastrol pour tracteurs.
The bottom left corner shows traces of the Chez tous les bons ???? garagistes.

Both murals together illustrate very clearly how design adapts to the available space.

 
Challans (Vendée, France); V.2000;
pict. M. Chartier
Bazouges sur Le Loir (N23, France);
X.1996; pict. T. Dubois
Lubrifiants Shell

Find more Shell on the fuel page.

Huiles SHELL
dont chaque goute compte.
(every drop is important)

The shell is the 1930's design!

 
Maison Alfort (RN6, 94 France); I.2001; pict. C. Morsard Mexico, V.2004; pict. M. Chartier
Auto - Avion
Huile Orange
L'Huile d'avion pour votre voiture.

Once again the familiar approach: lubricant for aircraft couldn't possibly be bad for your car. Other examples are Bret-Oil, Huiles Renault, Frigéavia, Yacco.

A leaflet from the mid 1930s shows that its products were sold in 44 French airports, as well as 4 in French North Africa and 13 elsewhere in Europe (as far away as Warsaw and Wien). It also claims that Air France flew 1 186 000 km and transported 19 959 passengers using Huile Orange. (information I. Byrne)

Todo anda bien con Bardahl
or
All's running well with Bardahl

Bardahl is an American brand established in 1939 by Ole Bardahl, a Norwegian immigrant who arrived in the United States in 1922. He worked hard and in 1939 had enough money to buy a small chemical company. He personally oversaw the operation, supplied racers with oil to try them out, sponsored cars and made his products top sellers shortly after World-War II. Ole died in 1989.

 
Mexico, V.2004; pict. M. Chartier
CITGO Lubiricantes (notice the typo)

The Cities Service Company was as small-town oil and gas company in the early 1900s. In 1931, the company completed a long-distance natural gas transportation system: a pipe-line from Amarillo (Texas) to Chicago. The brand changed its name to CITGO in 1965 and was purchased by Petroleos de Venezuela in the 1990s.

 
Other pages: Lubricants 1 (Renault)
Lubricants 2 (Veedol, Caspar, ...)
Lubricants 3 (Antar, Igol, ...)
Fuel

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