PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Fuel and related

Azur
BP
Camping Gaz
Energic & Energol
Esso
Primagaz
Shell
Solexine
 
Texaco
Total
 

Brionne, France; xii.1998
La Hutte, France; xii.1998
Pont à Mousson (France); vi.1998;
pict. A. Guët
Méry sur Oise, France; ii.1999;
pict. A. Guët
AZUR
The type face suggests a younger wall. The star is gone and makes place for a more dynamic look evocating Azur on the road.

Azur uses the same colours as Total. Both are French companies and were proud to show it.

The brand ceased to exist before the 1970's. It was absorbed by Total's mother company some years earlier.

Tondorf (Nordrhein, Germany); vi.1998; pict. A. Guët

 
Sie fahren gut mit SHELL
= It's good driving with SHELL

The emblem is the 1960s version.
From 1971 onward the brand's name was placed below the pecten and in lowercase.

SHELL began as two separate companies:
+ The London Shell Transport and Trading Company, was founded in 1897 by Marcus and Sam Samuel and named after their father's trade: decorative sea shells (since 1833).
+ The Dutch Royal Dutch Company for the Exploitation of Petroleum Wells in the Netherland's East Indies was incorporated in 1890 and would develop the oil wells discovered in Sumatra by Mr. Zijlker.

Both companies allied in 1907, but never merged until 2005.

The company's website (www.shell.com) has an exemplary section about both partner's history and f.e the evolution of its logo. Also in Dutch (latest check 20.xi.2024).

The Tondorf mural shows the famous logo of the SHELL Transport parent.

Royal Dutch's logo was a crown and was, according to Shell's website, abandoned shortly after the alliance took place. It is therefore all the more surprising that the Vilvoorde-wall carries a crown. Could this wall stem from the early 1910's? Difficult to believe. Belgium was probably a bit retarded in adapting to the new logos. Needs further research.

More: neither of the Belgian finds shows the pecten.

Vilvoorde (Belgium);
12.ix.1999
SHELL
Belgian Benzine Cy
Bruxelles (= Brussels)
Bachte-Maria-Leerne (Belgium);
ii.2000
Huiles (is barely visible on the original. I'm not sure it is the same layer.)
SHELL
pour moteurs
Belgian Benzine Cy
Souppes-sur-Loing (N7, France);
v.2000; pict. M. Chartier
On one wall:
+left: the 1970s pecten with brand in lowercase below the logo.
+right: the 1960s pecten with brand in uppercase inside the shell.
This ad is part of a complete wall with several brands unfortunately all in bad shape.

St Colombe La Commanderie(N13, France);
iii.2000; pict. A. Guët
Belin-Beliet (Gironde, France),
vii.2000; pict. M. Chartier
SHELL

The pecten from the 1950s

The Shell ad (left picture) hides an older Frigeavia mural. More about Frigeavia in the section with Home appliances.

Epinay-sur-Seine (France),
x.2000; pict. M. Chartier

Valframbert, Alençon (France);
v.1998
 
 
The brand was introduced on July 14th, 1954 and the colours were chosen with the French patriot in mind. This mural shows the first generation of the logo.

The company was born in 1924 as Compagnie Française des Pétroles and took the name of the main brand Total in 1991.

The TOTAL site with more about its history (latest check 20.xi.2024).

Mariakerke (Oostende, Belgium);
vii.1999
TEXACO
Two layers with the same brand in different colours. The wall also says: Marque déposée.
Quevy (Belgium), i.2004;
pict. B. Van Mol
 
 
The company started in 1902 as the Texas Company and within the first year hit oil. (It took the young BP 7 years!)

Texaco's website carries a section about its history (latest check 20.xi.2024).

near Lorient (France); VII.1999;
pict. A. Guët
butane propane PRIMAGAZ

Visit the company's site for a short history in both French and English.

(76, France); 2000;
pict. A. Guët
St Coulomb (35, France); vii.2005;
pict. A. Guët
Camping gaz international
partout ou vous allez

or
Wherever you go - Camping gaz.
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