PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands
Fuel and related |
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Azur BP Camping Gaz |
Energic & Energol Esso Primagaz |
Shell Solexine |
Texaco Total |
Brionne, France; XII.1998 | La Hutte, France; XII.1998 | Méry sur Oise, France; II.1999; pict. A. Guët |
SHELL began as two separate companies:
+ The London "Shell" Transport and Trading Company, was founded in 1897 by Marcus and Sam Samuel and named after their father's trade: decorative sea shells (since 1833). + The Dutch Royal Dutch Company for the Exploitation of Petroleum Wells in the Netherland's East Indies was incorporated in 1890 and would develop the oil wells discovered in Sumatra by Mr. Zijlker. Both companies allied in 1907, but never merged. The company's website (www.shell.com)
has an exemplary section about both partner's history.
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The Tondorf mural shows the famous logo of the
SHELL Transport parent.
Royal Dutch's logo was a crown and was, according to Shell's website, abandoned shortly after the alliance took place. It is therefore all the more surprising that the Vilvoorde-wall carries a crown. Could this wall stem from the early 1910's? Difficult to believe. Belgium was probably a bit retarded in adapting to the new logos. Needs further research. More: neither of the Belgian finds shows the pecten. |
Vilvoorde (Belgium); 12.IX.1999 | Bachte-Maria-Leerne (Belgium); II.2000 | Souppes-sur-Loing (N7, France); V.2000; pict. M. Chartier | ||
SHELL
Belgian Benzine Cy Bruxelles (= Brussels) |
Huiles (is barely visible on the original. I'm not sure it's the same layer.)
SHELL pour moteurs Belgian Benzine Cy |
On one wall:
+left: the 1970s pecten with brand in lowercase below the logo. +right: the 1960s pecten with brand in uppercase inside the shell. This ad is part of a complete wall with several brands unfortunately all in bad shape. |
St Colombe La Commanderie (N13, France); III.2000; pict. A. Guët |
Belin-Beliet (Gironde, France), VII.2000; pict. M. Chartier |
Epinay-sur-Seine (France), X.2000; pict. M. Chartier | ||
SHELL
The pecten from the 1950s The Shell ad (left picture) hides
an older Frigeavia mural.
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Valframbert, Alençon (France); V.1998 |
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The brand was introduced on July 14th, 1954 and the colours
were chosen with the French patriot in mind. This mural shows the first generation of the logo.
The company was born in 1924 as Compagnie Française des Pétroles and took the name of the main brand Total in 1991. The TOTAL site with more about the evolution of the logo. |
The company started in 1902 as the Texas Company
and within the first year hit oil. (It took the young BP 7 years!)
Continue your reading on Texaco's website. |
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Mariakerke (Oostende, Belgium); VII.1999 |
Quevy (Belgium), I.2004; pict. B. Van Mol |
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TEXACO
Two layers with the same brand in different colours. The wall also says: Marque déposée. |
near Lorient (France); VII.1999; pict. A. Guët |
(76, France); 2000; pict. A. Guët |
St Coulomb (35, France); VII.2005; pict. A. Guët | ||
butane propane PRIMAGAZ
Visit the company's site for a short history in both French and English. |
Camping gaz international partout ou vous allez or Wherever you go - Camping gaz |
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