PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Transportation 3

Arel
Chevrolet
Citroën
Accus Dinin
Dunlop
Egyptair
Eyquem
Fiat
B.F.Goodrich
Goodyear tires
Hotchkiss
Hutchinson tires
Kléber
Lockheed
Marchal: Fulgor,
  Fantastic

Mercedes-Benz
Michelin tires
Minerva
Mobylette
Opel
Paris-Rhone
Renault - Saviem
Saroléa
Simca
Studebaker
Trans World Airlines
Accus Tudor
Unic
Varmo

St-Andries (Brugge, Belgium); VIII.1998 St-Dizier (Hte Marne, France);
X.2000; pict. M. Chartier
The first Mobylette was presented to the public in 1949 and was an instant success because it was a major improvement in a time when bicycles ruled the roads.

Read more motobec.multimania.com (French).

Remark: It was a French product. The national custom requires the appropriate colour choice. Find f.e. Total and Azur on the Fuel page.
Have fun: search for several more.

Saroléa is a Belgian brand of motor cycles. Production started in 1901.
After a merger with the French Rene-Gillet Saroléa ceased to exist in the 1960s.

The ad is part of a bigger wall with more brands.
(The mural before any editing)

Hardivillers (D34 Oise, France);
XI.2000; pict. M. Chartier
Les Echets (N93, France);
IV.2000; pict. M. Herz
Kinshasa (Zaïre), 1987;
pict. P. Viguier
Renault - Saviem

Show me some nice ads for
Renault lubricants

Renault service Vive la liberté
Toute notre expérience pour en profiter au maximum!
Renault TT87
Le hors-Taxes est notre ????

Very interesting to notice how european symbols were considered appropriate to support the message.

This wall carries a second advert for Michelin tires. The overview shows how people are busy painting.

Hazebrouck (France); 16.IV.2001
Auto Arel
The word radio is probably hidden behind the new advertisement.

Arel stands for Applications Radio-Electriques. Arel and Clarville were both distributors for Radio-France. Arel did the car audio receivers and Clarville was for home appliances. Though some products (like the Solistor which was the first receiver with transistors in France) were sold by both.

Brussel (Belgium); VI.2001;
pict. A. Guët
The entire wall says

Freins LOCKHEED
Dépositaire des Usines D. Windelinckx
Toutes les PIÈCES d'Origine LOCKHEED

The Loughead brothers Allan and Malcolm pioneered with aircraft during the 1910s. But the Loughead company had to close down in 1921.
Malcolm quit the aviation business and became successful with a hydraulic brake system for motor cars. Malcolm changed his name into Lockheed and baptised his new company the Lockheed Hydraulic Brake Company.
Allan, together with Jack Northrop, got back to airplanes when both created the Lockheed Aircraft Corporation. 'Lockheed' to ride on the fame of the brake company.
Very nice wall, a bit naive, but worth a medal.
Observe the detail in the drawing explaining hydraulic brakes. The tin contains Special liquid Lockheed N° 5. Could there be any relationship with another famous N° 5?

A short closing word: the typography is horrible and comes close to the Sister Borel ad. Don't tell me that was considered good design back then, was it?

Other pages: Transportation 1
Transportation 2
Transportation 4
Lubricants
Fuel

Path: Home / Painted road-side advertisements / Transportation  e-mail: