St-Andries (Brugge, Belgium);
Saroléa is a
Belgian brand of motor cycles. Production started in 1901.
After a merger with the French
ceased to exist in the 1960s.
The ad is part of a bigger wall with more brands.
(See the mural before any editing)
St-Dizier (Hte Marne, France);
x.2000; pict. M. Chartier
was presented to the public in 1949 and was an instant success because it was a
major improvement in a time when bicycles ruled the roads.
Read more at the Moped wiki (latest check 12.vii.2023).
Notice: It was a French product and
the national custom requires the appropriate colour choice. See f.e.
Total and Azur (on the Fuel page) who carry the same colours.
Kinshasa (Zaïre), 1987;
pict. P. Viguier
Vive la liberté
Toute notre expérience pour en profiter
Le hors-Taxes est notre ????
Very interesting to notice how european symbols were
considered appropriate to support the message.
This wall carries a second advert for
The overview shows how
people are busy painting.
Hardivillers (D34 Oise, France);
xi.2000; pict. M. Chartier
Les Echets (N93, France);
iv.2000; pict. M. Herz
Hazebrouck (France); 16.iv.2001
radio is probably hidden behind the new advertisement.
Arel stands for Applications Radio-Electriques
. Arel and Clarville were both distributors
for Radio-France. Arel did the car audio receivers and Clarville was for
home appliances. Though some products (like the Solistor which was the
first receiver with transistors in France) were sold by both.
Brussel (Belgium); vi.2001;
pict. A. Guët
The entire wall says
Dépositaire des Usines D. Windelinckx
Toutes les PIÈCES d'Origine LOCKHEED
The Loughead brothers Allan and Malcolm
pioneered with aircraft during the 1910s. But the Loughead company had to close down in
Malcolm quit the aviation business and became successful with a
hydraulic brake system for motor cars. Malcolm changed his name into Lockheed
and baptised his new company the Lockheed Hydraulic Brake Company.
Allan, together with Jack Northrop, got back to airplanes when both created
the Lockheed Aircraft Corporation. 'Lockheed' to ride on the fame
of the brake company.
Very nice wall, a bit naive, but worth a medal.
Notice the detail in the drawing which explains the hydraulic brakes. The tin
contains Special liquid Lockheed N° 5. Could there be any
relationship with another famous N° 5?
A short closing word: the typography is
horrible and comes close to the Sister Borel advert.
Don't tell me that was considered good design back then, was it?