PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Transportation 2

Arel
Atlas bike
Austin
Chevrolet
Citroën
Accus Dinin
Dunlop
Egyptair
Eyquem
Fiat
B.F.Goodrich
Goodyear tires
Hotchkiss
Hutchinson tires
Kléber
Lockheed
Marchal: Fulgor,
  Fantastic
Mercedes-Benz
Michelin tires
Minerva
Mobylette
New Holland
Opel
Paris-Rhone
Renault - Saviem
 
Saroléa
Simca
Studebaker
Trans World Airlines
Triumph
Accus Tudor
Unic
Unio tires
Varmo

Mariakerke (O-Vl, Belgium); spotted by B. & H. Parmentier
Pneu UNIO —Bergougnan
 
In 1885 Raymond Bergougnan founded, together with his brothers, a small workshop in Clermont-Ferrand and they specialized in rubber stamps. Production diversified step by step and in 1898 he founded the Société de Caoutchouc Brut ou Manufacturé, former Establishments Bergougnan et Cie, to develop the production of tires for automobiles and heavy vehicles. During the First World War, Bergougnan was the exclusive supplier of full tires to the French army.
In 1921, Bergougnan opened a factory for rubber products in Evergem-Belzele (Belgium), not far from where this mural is situated. The company was acquired by the Swedish Trelleborg in 1988 and production at the site was discon­tinued in 1997. Years later it turned out that the soil on the site was full of solvents and that a thick layer of rubber and sol­vents had formed on the groundwater. In 2018, Trelleborg inaugurated its new European logistics hub and Benelux commercial office at the former Bergougnan site in Evergem.

Kinshasa (Zaïre), 1987; pict. P. Viguier
Une gamme complete de pneus pour
tous les cas d'utilisation
MICHELIN la qualité qui dure

or
A complete range of tires for
every type of use.
Michelin is quality that lasts.

Next to this wall people are brushing a Renault wall.

Mopti (Mali), xii.2002; pict. Baeten & De Dier
MICHLIN - KONDO

Burcht (Belgium), ix.1999;
spotted by A. Anselin
BANDEN (=tires) B.F. Goodrich

B.F. Goodrich was born as Goodrich, Tew & Co on the last day of 1870: the first rubber manufacturer west of the Appalachians. The company was renamed B.F. Goodrich in 1874. The founder Dr. Benja­min Franklin Goodrich died in 1888.

They started with bicycle tires but went to automobiles very early. In order to expand the market, Goodrich published maps and guidebooks, put directional signs in place and, together with other rubber manufacturers, took part in the good roads movement promoting highway improvements. All to encourage driving.

Later, Goodrich products became important in the aircraft industry. Lindbergh's Spirit was fitted with Goodrich tires!

The company is a member of the Michelin Group since 1989.

Huy (Belgium), vi.2001;
pict. A. Guët
Tires Goodyear

Sart-Dames-Avelines (Belgium),
iii.2000
 

John Dunlop (Belfast) acquired a patent for his air-filled tire in 1888. The production of pneumatic bicycle tires started in 1889 and some years later also automobile tires were manufactured.

This wall surprisingly recommends solid tires.

Pneus DUNLOP
Bandages Pleins
en vente dans tous les garages
Tires DUNLOP
solid tires
sold in every service station.
Thies (Senegal), xii.2003;
pict. H. De Meyer
Pneu Dunlop - Il est fort

or Dunlop Tires are robust

(Lot, France), viii.1998;
pict. A. Guët
Sécurité Souplesse Service
PNEUS (=tires)
Kléber-Colombes
Anderlecht (Belgium), xi.1998;
pict. A. Guët
Tires Kléber ®

Much simpler than the ancient
elaborated ads.

Fère - Sézanne (Marne, France),
x.2000; pict. M. Chartier
Sécurité Souplesse Service
PNEUS Kléber-Colombes

With traces of the Hotchkiss brand.

Larouillie (N2, France), viii.2003
Sécurité Souplesse Service
PNEUS (=tires)
Kléber-Colombes

Draveil (91 France), v.2006;
pict. A. Guët
Pneus Hutchinson

or Tires Hutchinson
 

In 1853 Hiram Hutchinson sets up production in Châlette-sur-Loing near Montargis in France. Having the exclusive rights to use Goodyear's patent he produced waterproof shoes, boots and clothes under the brand name A L'Aigle. Seven years later he starts a second plant in Germany.

During the 1920s Aigle started production of industrial belts and car mats: that was the branch which would become the tires Hutchinson. In the 1960s Aigle bought out the Kléber-Colombes plant.

 
Cavignac (France), xii.1997
Dynamos - Démarreurs
PARIS RHONE
Esternay (H. Marne, France),
xi.1997; pict. M. Chartier
Dynamos - Démarreurs
PARIS RHONE

Several layers of the same brand.
The bottom layer is an advert for Forvil.

St Gaudens (France), vii.1999;
pict. A. Guët

Bougie - isolant Savoie
Fulgor - ouvre la route

spark-plug - insulator Savoie
Fulgor - opens the way
Virages = Brouillard Fantastic

bends = fog Fantastic

Laragne-Montéglin (N75, France);
xi.2000; pict. M. Chartier
Bougie (spark-plug) EYQUEM
 

Other pages: Transportation 1
Transportation 3
Transportation 4
Lubricants
Fuel

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