PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Bodycare & Health — Forvil

ABC Feathers
Allrock
Soeur Borel
Cadoricin
Forvil
Ginsana
Lordson
l'Oréal
Solba
Soap
Savon Cadum
Dalan
Zakuro
Tooth paste
ABC dent
Anchor
Ciptadent
Colgate
Maxam
Dr. Pierre

Bily Sr (France);
XI.1992
Exigez la Brillantine FORVIL
La Vernelle, Valançay (France);
VII.1999
Brillantine FORVIL
Hirel (Cancale, France); IV.1998;
pict. A. Guët
FORVIL

The first series of pictures shows the primitive Forvil: all text is in uppercase characters, stating the brand's name, short description or suggestion. The characters only have a borderline. Unlike many other brands Forvil didn't fancy shadows.
The Abbeville mural shows a new colour scheme. Yellow becomes the main colour. The type face stays the same. The message also brings more information.
Forvil states its strong point: the excellent ingredients.
The St-Maure wall goes further and stresses the good results. The mural from La Mure finally stresses the superior shine.

Abbeville (France),
May 1999; pict. D. Arbelet
Abbeville mural as is:

Super Brillantine
TRAITEMENT
FORVIL
á base d'extrapones

Abbeville mural after editing:

Extrapones are extracts of plants treated to be used in cosmetics.

Crêvecoeur-le-Grand (Oise, France),
May 2000; pict. M. Chartier

At some point the brand started to play with the colours. They stay the same — blue, white, red — but they are swapped and a new colour (yellow) is introduced.
The borderline is gone and the St-Maure wall features for... in a round, lowercase type face with a special 'f'.
I guessed the usual ...vil hidden by the Touraine.
The Port Rémy wall though proves this supposition wrong. It was quite a squeeze but eventually the wall gave up. The product coiffant souple is forBRIL where the bril is written in italics. Doesn't sound nor looks brilliant: forbril

St-Maure de Tourraine (France); VII.1998
Detail of left half   Detail of right half
coiffant souple   FORVIL

Pont Rémy (France); IX.1999 Issigéac (Dordogne, France);
VIII.2000; pict. M. Chartier		 same mural;
26.IX.2011; pict. C. Vanhercke
Exigez la Brillantine FORVIL Brillantine FORVIL Slowly deteriorating

Seissan (France); 11.VI.2000 Olliergues - Courpière (France); II.2002; pict. M. Chartier
Brillantine FORVIL Exigez la Brillantine FORVIL

La Mure (N85, France); VIII.2000;
pict. M. Chartier		 Saint Chinian (France); 05.II.2013;
pict. L. Parmentier
FORVIL
LA PLUS BRILLANTE
BRILLANTINE

This is one of those rare occasions where Forvil stresses why it is out­standing. It keeps your hair from splitting. It's made with extrapones and it shines more than any other brillantine. Truely a superior product.

 Super Brillant(ine) Parfumé(e)
FORVIL

A new feature of the product: Forvil is not only super shiny, it's also perfumed.

Port Rémy (D901, France); IX.2000; pict. M. Chartier
The wall without any editing.
The classic Super Brillantine FORVIL		 The ochreous blot resolves into coiffant souple FORVIL Lines disturbing forbril removed.

Houplines (France); 16.IV.2001 Corte (Corsica), VII.2003; pict. A. Guët
Again several layers: we recognize FORVIL, but also coiffant souple and forbril The background says coiffant souple and forbril. The toplayer features the words BRILL LAQUE, Diaphane and at the bottom FORVIL.

More bodycare: Bodycare & Health 1
Bodycare & Health 2
More soap: Cleaning and maintenance

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