PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Bodycare & Health

ABC Feathers
Allrock
Soeur Borel
Cadoricin
Forvil
Ginsana
Lordson
l'Oréal
Solba
Soap
Savon Cadum
Dalan
Zakuro
Tooth paste
ABC dent
Ciptadent
Colgate
Maxam
Dr. Pierre

Tournus (France); May 1999;
pict. Baeten & De Dier
 
 
C'est
à la Racine
et non
aux Branches
que frappe le
THÉ
de la Soeur
BOREL

A splendid mural: naïve and extremely bad design.

The make up is dabbler's work:
The artist probably got some new typeface-templates for his birth day: serif, sans-serif, small caps, undulating baselines, different colours, it reminds me of the first days of desktop publishing.

The message isn't any better:
Sister (or is it nurse?) Borel's tea attacks the root and not the branches. Poison tea for trees? The copywriter rightly felt the need for some clarification. He added an explanatory scene: a clogged person with axe impersonates the tea cutting disease played by the tree named maladie (or illness). The need for this label proves the bad typecasting.

Innsbruck (Austria); X.1998;
pict. A. Anselin
SOLBA Verbandstoffe
or wound-dressings
Point Reyes (Ca, USA); I.1999;
pict. A. Guët
Ginsana ®
The capsules contain ginseng extracts. The painting emulates the box. Ginsana ® is a brand of Pharmaton Natural Health Products, a USA division of Boehringer Ingelheim Pharmaceuticals Inc. (Germany).
More on the Ginsana website
Ohain (Belgium); V.1999;
pict. A. Guët
Emplâtre
Américain ALLROCK
Rhumes ● Lumbago ● Sciatique ●

or
American
plaster ALLROCK
cold ● lumbago ● sciatica ●

Riga (Latvia); VII.2001;
pict. D. Arbelet
L'ORÉAL Paris
with supermodele Laetitia Casta
Paris (France); IV.2006;
pict. A. Guët
Paris (France); XI.2009;
pict. O. Gilles-Rebours
Shampooing brillant a l'huile Cadoricin
both times coupled with St Raphaël.

Cadoricin was a most famous and popular brand of bodycare products between 1946 and 1962. Castor (Ricin in French) oil was the common ingredient in their many products.

Sponsored radio programs and popular actors promoted the brand which name eventually became a verb. In adverts of the time in Belgium and France your hairs could become Cadoricinés.

Cadoricin became L'Oréal's in 1962 and slowly sunk away.

Le Mans (72 France);
13.I.2010; pict. T. Radereau
Lordson
à coupe diagonale

Lordson is a French brand of electric shavers.

Fort Portal (Uganda); 26.VIII.2011; pict. M. Tailly
Most comfortable
ABC Feathers Ultra compact
Sanitary pads with wings
Special care for special time

UNBS stands for Uganda National Bureau of Standards. ABC Dents is a certified product of Vision Impex (U) Limited. We have also ABC toothpaste of the same company.

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