Du haut d'un immeuble, Bébé Cadum magnifiquement éclairé, annonce des temps nouveaux.
Un homme guette a sa fenêtre. Il attend. Qu'attend-il?
Une sonnerie éveille un couloir.
Une porte cochère se ferme. Une auto passe.
Bébé Cadum magnifiquement éclairé reste seul, témoin attentif des événements dont la rue, espérons-le, sera le théâtre.
(Robert Desnos, La liberté ou l'amour, 1927)
Savon Cadum or Soap Cadum
In my opinion a baby with a very adult face.
The brand Cadum was born in Paris (1907) and first stood for pharmaceutical products in general. It was only on the occasion of a huge advertising campaign in 1912 that the baby became the brand's face. After the war the baby was present on about every wall in Paris and stayed popular until the forties when young ladies took over.
Learn more in Histoire du savon Cadum (French only) virtual exhibition of the Musée de la Publicité in Paris.
Don't miss the peculiar orientation of the o in the word Savon.
Dalan CITRON is a multi-purpose soap which provides purity and lemon freshness for you to have a relaxing bath, clean your garments and wash your dishes (from the company's site). It was in 1941 Izmir (Turkey) that Hamdi Dalan began with the production of pure olive oil soap. Read more at Dalan's website.
The company was at its height in the 2nd half of the 19th century. A 1894 poster states:
In 1806, the English immigrant William Colgate set up a starch, soap and candle business in New York City. William died in 1857 and it was only in 1873 that Colgate & Company produced its first toothpaste (in jars!).
The history of Colgate at the company's website (Let's hope they don't keep moving it around).