PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Fibers and Clothing

Amul
Baar and Beards
Vêtements Battin
Benetton
 Jean's West
Dandy shirt-maker
Dixcy Scott
Dollar Senser, Club
Lombardy dresses
MEXX
Mont St Michel
Niio shoes
Paragon
Ranjit Smart
Rasurel
Rhovyl
Rupa Jon, Frontline,   Macroman
Safa
Los Zamoranos

Today we are used to briefs and bras draping the street. Rasurel seems the only underwear who came in the open long before the others. Or they used longer lasting paint (Valentine, who knows? See our Paint section).
Both panels target a different public and promote a different use of the Rasurel brand. The look- through nylon brief marvelled by the house-wife probably wouldn't be accepted for the atlete's Slip Well. Rasurel uses Rhovyl.

Aire sur l'Adour (France); 1997
nylon Rasurel
Castelnau (France); vii.1998; pict: A Guët
Rasurel Slip “WELL”

Herrère (64, France); vii.2013;
pict: A Guët
Clarac (N117, France); 23.x.1999
Maillots - Apr?? RASUREL

Show me an overview of the wall

RHOVYL

électricité statique
massage permanent

or
static electricity
continuous massage
Thiais (94, France); vi.1999; pict. A. Guët

It was in 1941 when the Rhodiacéta laboratories disco­vered a method to make PVC-fibers.
The group Rhône-Poulenc, in 1948, founded a company to commercialise the new chlorine fibers: Rhovyl. Rhovyl became an independent company in 1992.
I generate static electricity. No brand today would see that as a plus. It's already difficult enough to keep today's office equipment running without.

This ad stems from ages back when electricity hadn't lost its charm yet to become an everyday commodity. The message however shows modern sophistication: the text touches the irresistible gain without pain string. Skip your morning exer­cises: all you need for your atletic condition is apparel with Rhovyl.

Lissieu (RN6, France);
xii.1999; pict. M. Herz
La Triboélectricité est ma force

électricité statique
massage permanent

grace à
RHOVYL
RASUREL

l'électricité tue … au service de la science, elle devient un bienfait.

Tribo-electricity is my strength

static electricity
continuous massage

thanks to
RHOVYL
RASUREL

electricity kills … in service of science, it becomes a benefaction.

tribo stems from the Greek for rubbing

Enrich your vocabulary: extrapones (Forvil); sol (Solatex).

This is only the left half of a very nice wall (see overview).


Ejea de los Caballeros (Spain)

SAFA
Fibras ??? para un mejor textil

The new fibers were so good that even sheep left their own produce for the new fabric.

San Martín de Unx (Tafalla, Spain);
vii.1999
Confecciones
“Los Zamoranos”
Tafalla

Confecciones = Ready-to-wear
The lettering is a bit irregular: the characters are dancing.

Turenne - 4 Routes (Lot, France);
xi.1998; pict. J.F. Vittoz
Vêtements Battin – Brive

or
Clothing Battin from Brive

Pamplie (79, France); 04.i.2016; pict. MY Chartier
Le Mont St Michel — Signature de garantie: Ariès

Louis and Henri Ariès started the company in Pontorson not far from the legendary Mont Saint-Michel —hence the name.

In 1923 a second production unit was built in Rennes and would replace the Pontorson branch in 1930. The company became one of the most important companies for working apparel in France.

After World War II it was a brand of renown over the whole territory of France because of the excellent quality and also thanks to the advertising campaign. In the 1960s the brand ventured into women's ready-to-wear and had to close business in 1979.

Combourg (Bretagne, France);
xi.1999; pict. A. Guët
Le Mont St Michel
Signature de garantie: Ariès

Vos Vêtements Préférés

 or Your prefered clothing
St-Pierre Eglise (Manche, France);
vi.2000; pict. M. Chartier
Le Mont St Michel
Signature de garantie: Ariès

BLEUS de TRAVAIL
BLUE-JEANS

Chinon (France);
i.2000; pict. A. Birtwistle
Le Mont St Michel
Signature de garantie: Ariès

VOTRE BLEU de TRAVAIL

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