The resulting atmosphere is —certainly together with the piramid— rather Egyptian than Turkish. At about the same time the Egypt cigarette market was dominated by Armenian owned brands. It was also the time of the first big wave of Armenian immigration into America. So the choice was perhaps with reason after all.

Armenian families, coming from Turkey, had settled in Belgium and were running also this country's tobacco industry. In 1915, when refugees from Turkey poured in, the whole market was theirs with brands like Davros, Arax, Marouf, Enfi and others.

The Arabian Turkish flavour in the Marouf wall appeals to homesick refugees and at the same time conforms to a popular taste of exotism. And —people with a certain extend of reading will know this— Marouf is also a mayor player in 1001 Arabian nights. The whole population is targeted.