come as ants
, and wasps
. Ants are small and can carry huge
loads. That is why they are most often called upon to transfer contrast. Bees impersonate team work and expertise. Wasps may have
a meaning of a known risk.
carry spines and when threatened they roll up and the spines form an impenetrable barrier. This natural protection system is an irresistible hook for copy writers. Moles
betray their presence through molehills and are therefore not very popular with humans. They almost never appear in advertisements.
are extremely versatile.
A bottle of beer, a printer, a
bank account, a scanner, a spread-sheet, human resource management, you name it,
most likely has something in common with a mouse.