Of the 17 (†) species of penguins Emperor, King and Adelie are most frequently used, but Gentoo, Magellanic, Chinstrap and two new creations were also found.
In-depth research reveals that penguins and streamline are almost synonymous.
The German text says :
… is the body shape of the penguin clearly
better streamlined than any known man-made shape. Almost as good is
The English text states :
… a penguin's curvy body offers
nature's best streamlining — a quality it shares with the …
Warmly recommended. The story book may be poorly written, the choice of the species is very appropriate. Emperors are the most antarctic of all penguins. This advert is also remarkable because the penguin is used in relation to a heating system while most copywriters tend make the link with cooling systems (e.g. Nos. 6, 13).
Zorg dat je bij blijftwhich means
Try to keep abreast, keep your knowledge up-to-date. The image however is suggesting
Zorg dat je er bij blijftwith the very different literal meaning of
Do not fall behind the group.
– Rockhopper ? Does anybody knows what that is ?But unfortunately not a Rockhopper.
– Sure, that is a penguin.
– Let's go for a penguin then. Here that is a nice looking one.
We have seen a better use of a penguin in a desert in an advert published in 2005 : a King penguin on a huge block of ice is talking to a camel (see Camel No. 5). The idea there is that this company is trying just a trifle harder to make the impossible happen.
Not every place is right for everyone. The accompanying text continues with
This also applies to data in your companyand after a long winding road points out that
Not all data is equal. Store it accordingly.
Opportunities letting nobody cold. No official dresscode. Casual allowed. Come, it will be hot there.
But our other example (26) for a two sided board is not bad at all. It is also an illustration of a trend to edit the pictures available to suit better the copywriter's needs. That is not always an improvement (e.g. [Illustration 2], Elephants ad 6).
Sea of Colourand during the flight transform into a colourful novum species. Inside the document King's penguins tell us about the
power of colour.
Reduce emissions and help protect the environment. Cut the carbon dioxide and you'll fight global warming. That will keep the world's climate cool and prevent the melting down of the Antarctic ice shield which would play havoc with the region's ecosystem. The penguins stand for the climate we are used to in recent times and by extension also for the whole Antarctic, even the whole world. I have no other advertisement where penguins are loaded with so much meaning.