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Illustration 2: a green touch everywhere
|Many products when
not coming with a substantial benefit for the environment at least
have a green message with some wildlife attached.
An oecological jacket, audio tape, headlights, construction materials,
paper, printers, scanners, drugs, even a house loan and off-shore banking.
This page shows some advertisements with a green dressing.
|©||first published: XII.2000; updated: VI.2004||Nederlands|
|(1) 1982 - audio & video tape||(2) 1997 - car headlights||(3) 1992 - Offshore banking|
first ad for audio and video tapes comes
with a butterfly (a Colias species,
very popular in advertising) and some ox-eyed daisies
The long accompanying text doesn't give the faintest
hint why they took this approach. Or it should be the
closing sentence Try the new cassette and take
your good music with you (orig. in Dutch). That
fits with the cassette being equiped with handle and antenna.
Now hope that the birds on that quiet picnic spot don't sing too loud.
Next we see the announcement of a breakthrough in car headlight technology. The connection with the animals is clear. All are species by many people only known in a flattened state. How funny that is.
also a necessary requisite in financial
planning ... says the ad with the dolphins and it explains why.
Creationists beware. Follows a long citation about evolution.
The evolutionary cycle of the dolphin has bestowed upon it
extraordinary intelligence and the ability to communicate.
This has resulted in the dolphin being one of our most
highly evolved species.
|(4) 1994 - film processor||(5) 1987 - artificial slates||(6) 1993 - wrist watch|
| The frog
happy with the recycling module
of the film processor. It's
improbable however that developper and fix really concern this species.
Colourful frogs and bear are very popular in ads.
Nature is never boring. The text explains how difficult it is to tell this man-made slate from the natural product. Enhanced with the obligatory butterfly. How true this slogan may be, I fail to understand the link.
The same holds true for the watch with bear. The automatic attraction. The statement may be very true against the watch, but I can only guess about the relevance of the image. Is the fish attracted by the bear? Surely not true. Is the bear attracted to the fish? In a sense probably yes. But then a honey-bee with a flower or a cat with a mouse would perform equally well. Or should we read it as a double story, the upper panel being a fatal the lower an automatic attraction. Does that makes sense? We still have the attraction problem.
|(7) 2004 - Act on your instinct = automation|
|Act on your instinct says advert (7) about a new file format that will give you, and me, outstanding production performance. The technology is open, intuitive and as smart as nature. I really don't see the connection. It's a clear case of an empty learned from Mother Nature song. The picture - to make things worse - is a mediocre digital composition. You can't miss it when you look a bit more closely at the wings and the feet.|
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