Adult elephants also have an impressive size while their young start much smaller. Copy-writers are baffled by this wonder of nature and therefore consider elephants the prefered species to convey right- or down-sizing.
Epson scanners open an entirely new view on prepress, says the text. Let's hope that the blue elephant is only meant as an eye-catcher and not as a symbol for a feature of the scanner.
looks at it the other way roundand illustrates the concept placing head and tail end next to each other. Panasonic (in 1986) reports how an elephant
cruised from Brussels to New-York at 500 times the speed of sound abord a miniature device, their fax machine.
an elephant's memory, a heavyweight processorand
endurance. A bit weird though as both adverts start with
The new HL-2060 laser printer from Brother …and are identical except for the footer where we can discern some small differences. This is most peculiar in this business, considering the fact that the first advert dates from 1998 (4) and the second from 2000 (5).
Zoologists dabbling with genetics, but also Einsteins, Corbusiers and other Edisons can copy to their hart's content with this speed-devil —And make their stingy accountant happy.
Heavy weight for a price that doesn't scare you …and place a mouse against an elephant (see Mice No. 3).
Our large strides in memory have led us into networkingof a brand selling networking components and memory upgrades (in 1995) brings in the memory factor. Another brand of memory upgrades (in 1998) underlines the image of an elephant's head with
Quality to remember.
Follow the leaderof this brochure isn't exactly a winner if you need to sell escape, standing out of the bunch and adventure. I do agree that the car is shown as the leader of the pack, but still. That is probably why the second page corrects with
… felt far away of the herdin an oversized font.
A Panda to dash into the savanna blares a 1983 double page
advert for the Fiat Panda. The vehicle is shown with a background of elephant
in the savanna. The choice of the species comes as a surprise (the designer
probably had a problem linking adventure and energetic to the
animal that automatically springs to the mind), but apart from that (I am repeating
myself) the advert is awfully stupid.
Note: for technical matters car brands often rely
on Penguins !
enterprise business solutionsoftware of No. 11. Yes you can, says the dishwasher (12). And proves with adult and young how you can save
immoderateamounts of water. Yes you can, says Gupta (in 1994) and illustrates with elephants how
some systems naturally rightsizewhile others need Gupta's software.
You want the power, not the size. But sometimes you really need the size. That is the case in No. 17 where for once no contrast is needed, not power in a match box, but a huge press like a powerful animal.