Writers are probably amazed at the energetic activity around the hive and see it as evidence of efficient processes, perfect working methods, and superior communication between workers. It is however not always clear what the exact line of thinking was behind the call for a bee.
We have another honeypot in No. 13, a platform for Customer Relationship Management. Are they implying that CRM is all about honeypots and buttering someone up?
Everyone is involved in quality assurance (Nos. 10, 11). All bees are working together for a clean and healthy and prosperous colony.
More expertise can be found in the Wild, the Great Outdoors, and in the fair for factory automation (No. 17). The previous year bees were also shown, but then it was to emphasize innovation (No. 18). In this specific case the bees are not an example to follow like in all the other advertisements. They represent the old fashioned way of doing which urgently needs some new ideas.
The Canton Import & Export Fair, rather than innovation or expertise, boasts the boundless opportunities (No. 19), which are illustrated with flowers as far as the eye can see. Boundless opportunities, a feast for the bee, indeed. Some years earlier a Rabbit was used and surrounded by carrots for the opportunities (see Rabbit & Hare) and any species surrounded by its food could perform equally well.
To improve the fuel of the future, we ask nature to lend us a hand … says the advert for biofuel (No. 21). We have seen the same company in Rabits & Hares where they are telling us how carefully their oil refineries combine leading edge technology with respect for the environment. The rabbit there stood for the environment under pressure from humun activities. Bees are needed for the pollination of rapeseed, the raw material for biofuel. Therefore the bee stands for itself and its way of living.
‡ The advertisement is in English. If you cannot follow the line of thinking it cannot be due to a flawed translation.