In about half of the handful samples in our collection the wasp represents an unpleasant event; a risk that people know to exist as opposed to a hidden danger which is usually portrayed by a shark.
I have no clue why the wasp was used in the remaining advertisements.
It buzzes with activity here …. It is remarkable that wasps were chosen. Given the message of teamwork and energetic activity a choice for honey bees is more obvious. And bees lack the distinctly aggressive connotation. Could it be that the designer intended to take bees, but mistakenly took wasps?
Advert No. 6 is interesting because it reminds us of times past when
Film colour separations by modem
were state-of-the-art. Nowadays it's all "Computer to Plate" and the Internet and hardly anyone still remembers film and modem.
Why the wasp ? I have no clue.
The boutique of No. 7 is
open every Sunday and a wide range of labels is proudly listed.
Once again: why the (German) wasp ?