Rabbits may also stand in for Nature and Environment.
Let's assume for a moment that you feel like taking them on their word. Then you definitely should read the small print: The number of children that qualifies is the number stated on the latest tax return. Which means that you are too late, already. You could go for new offspring (preferable twins) anyway and then wait for the next tax return and then shop for a new car and run the risk that the promotion has already ended. And by the way, the offer is limited to a maximum of 4 children and only for certain models of the brand.
No. 5 is also from 2003. It is remarkable that 3 out of our 4 (that is all we have) car adverts with rabbits stem from that time, moreover that it concerns also three different brands.
Aesopus is also present in No. 17 which is about a diabetes treatement. I am not sure which species is important here. My guess is that it is the tortoise which is suggesting a sustained en regular effect.
The Nos. 10 and 12 are for the same brand of electronic equipment. In Irresistibly attractive (10) a bunch of rabbits is hypnotized by the strong light of this LCD projector. They are caught like a rabbit in the headlights of a car (see also 4 and 5). It is less convincing though that only one of the rabbits is looking to the beam.
In No. 27 the rabbits are curious to learn more about city jungles. Come to the exhibition and be surprised about plants, animals and people in a city.
† It certainly depends on the background of the reader. People in Australia or on the Kerguelen Islands are not likely to befriend rabbits anytime soon. On the Kerguelen it is considered very bad taste (criminal even) to say the R-word — it's an L-word in French. You should talk, if you must, about BLO, which is short for Bête à Longues Oreilles — animal with long ears, un lapin.
‡ This advertisement is also discussed in the section about copiers and how they are advertised : [Illustration 4]
¶ In Dutch the words for enchant and magic are betoveren and toveren respectively.