Rabbits may also stand in for Nature and Environment.
always ready to make a copyand has many features which are demonstrated with rabbits :
warmup time is not needed(two rabbits together);
12 copies a minute(a fast rabbit with the winning number 1);
front loading cassette(rabbit with carrots; the end where food enters is the front, per definition);
friendly for the environment(BLO in the grass between flowers); etc. (‡).
How do I deal with these performance issues …and
… peak system performance, maintain user productivity, …
the more children, the more you save.The text then explains that with two children you might receive 600 € but with four the amount could reach 1800 €! The closing words are
Moms and dads. It's time to make children. Do it now.The reference is so direct that it becomes almost uncomfortable.
Let's assume for a moment that you feel like taking them on their word. Then you definitely should read the small print:
The number of children that qualifies is the number stated on the latest tax return. Which means that you are too late, already.
You could go for new offspring (preferable twins) anyway and then wait for the next tax return and then shop for a new car
and run the risk that the promotion has already ended. And by the way, the offer is
limited to a maximum of 4 children and only for certain models of the brand.
Enchanting technology. They do a play of words with enchantment and magic, which sound similar in Dutch (¶). The car in question is equipped 1° with electrical gliding side doors which can be opened
from a distance, just like magicand 2° things like airbags and ABS and much more. With that many reasons for enchantment it's only small step to the saying
to pull a rabbit out of a hat by magic. Hence the white rabbit appearing in the door opening (3).
… Blinded by the inescapable beam of your lights. … You twist the steering wheel. … Just then you are trapped by the lights of a huge truck, storming in your direction …But all ends well thanks to the advanced suspension system of your car. In this story a lighter touch is not forgotten :
… You realise how the rabbit must have felt.and the
… suspension obviously wasn't only made for your comfort.
… In one word: a dream. The car you waited for. …. It is therefore probably the latter meaning and they must be telling us that our impossible dream may come true.
No. 5 is also from 2003. It is remarkable that 3 out of our 4 (that is all we have) car adverts with rabbits stem from that time, moreover that it concerns also three different brands.
perform in all safety(6) and
increase your savings performance in all safety(7). The performance is provided by the hare and the safety by the shield of the tortoise. It is ironic, however, to see returns fall in the consecutive years, certainly in combination with the concepts of
Aesopus is also present in No. 17 which is about a diabetes treatement. I am not sure which species is important here. My guess is that it is the tortoise which is suggesting a sustained en regular effect.
lightning fast changes of directionand
rapid responsecharacteristics in common with the advertised device.
Discretion in the art of asset management. In one way or another a rabbit whispering in the ear of a sculpture must mean something thrustworthy and discrete.
The Nos. 10 and 12 are for the same brand of electronic equipment. In
Irresistibly attractive (10)
a bunch of rabbits is hypnotized by the strong light of this LCD projector. They are caught like a rabbit in the headlights of
a car (see also 4 and 5). It is less convincing though that only one of the rabbits is looking to the beam.
Do you like to sink your teeth into challenging assignments?and the first one continues with
then leave your pipe and become …. In the remaining part of the text no rabbits, or their behaviour, are mentioned.
the wit and caution of menand
happiness and good luckamong many other things. Therefore the rabbit probably is you, overwhelmed with success in business as a result of attending this fair in China. Notice that performance here is measured in carrots and not in offspring like in the examples earlier on this page.
Smart Flash, red eyes are a thing of the past, except —and here comes the recommended wit— for when the eyes of the subject are actually red.
Turn the thermostat downand then we learn about types of underwear, where to find it, maintenance suggestions and this all is underlined with a picture of both the rabbit with long hair and the product enveloping a nice body.
we apply a very strict code to limit the impact of our activities on the surrounding air, water and soil …The rabbit stands for the environment which quietly undergoes the pressure of the actions of humans.
the hidden nature of the city(27) the rabbits represent nature, or wildlife, more than the environment. Before mobile networks covered the world beepers, or pagers, were an indispensable tool for people like service engineers who did not wanted to be chained to their landline. Thanks to this service (26) he can enjoy a refreshing stay in the middle of nowhere surrounded by wildlife and still be on duty.
In No. 27 the rabbits are curious to learn more about
Come to the exhibition and be surprised about plants, animals and people in a city.
† It certainly depends on the background of the reader. People
in Australia or on the Kerguelen Islands are not likely to befriend rabbits anytime soon. On the Kerguelen
it is considered very bad taste (criminal even) to say the R-word — it's an L-word in French. You should talk, if you must, about
BLO, which is short for
Bête à Longues Oreilles — animal with long ears,
‡ This advertisement is also discussed in the section about copiers and how they are advertised : [Illustration 4]
¶ In Dutch the words for