Flat Hedgehogs are a common occurrence on our roads and therefore the species gladly appears in adverts for brakes and car lights. They can also substitute for the environment.
Finally, we also have some cases where we do not see why a Hedgehog was chosen.
near letter qualityprint. Because of the technology which is based on impact, these printers could create carbon — and later on carbonless — copies. There was no need to print a second form of which you are not sure it really is a copy of the first. At the time you could therefore buy continuous copy paper with tractor holes and we have an advert for this kind of paper in our chapter about Fish (see Colourfull fish No. 11). Zebra-fish were used probably because Zebras are often shown in a context about copies and copy protection.
The advert for car headlights (2) features a representative range of species which can be found as traffic victims.
There is no other thing that they have in common with each other, nor with the subject of the advert.
The text is rather convoluted in its attempt to emphasize the achievement in light technology
while urging us along the way to install it in our vehicles because we
want to give the critters crossing the road a better chance of survival.
The road at night is full of surprises. A fraction of a second can be the only difference
between being seen or being seen no more. Fortunately, the drive to make driving at night safer is being led by Bosch. …
Then follows the technical stuff and the closing sentence is
… This should bring a little light relief to every road user, however small.
The writer makes no connection with the critters except in a convulsive attempt to throw a chuckle in. We notice a play with words :
being seen and
being seen no more;
the drive to make driving;
little light relief.
In my opinion it is making fun of the victims. And of course there is absolutely
no guarantee that a driver noticing a Hedgehog in his path will hit the brakes.
when it comes to defending peace and freedom, …then you better trust the state-of-the-art equipment of No. 5. If your country is threatened then their defence systems will help you put up your spines, just like the Hedgehog's.
man also has his own natural defence systemsays No. 6. The title is followed by a long text with words like immune system, natural resistance, well-being, science, Lactobacillus, and so on. We can summarize it as : sometimes man's system comes under stress and then Chambourcy's
new generation of fresh dairy productscomes to the rescue.
when the stomach puts its spines out. That's it. There is no other mention of the species or one of its characteristics.
Splitting headache ? Felled
by a fever ?(8) suffers from the same problem. The product is needed
when fever and pain require a firm answer. A Hedgehog curls up when it is disturbed. Is that the
resolute remedythey are talking about ? Is the animal curled up in misery and is that the connection ? I can't tell because there is no mention of the species or one of its characteristics.
No. 9 is an inconceivably difficult story. The image shows a red balloon, left behind on the ground, with a Porcupine coming dangerously close. The anticipation of what could happen is electrifying. But it is more electrifying on this Royalpress, a kind of paper meant for web-fed offset printing. A page-long text tries to explain why a meeting with the client only becomes really exciting on this paper. It is written as if the press operator meets the client on paper and not in real life. I tried my best, but the whole story still escapes me.
on average approximately 5000, or
over 5000 on average, or
up to 6000 spines, or
approximately 7000 quills, or
between 5000 and 9000, or … Have fun, try it on your favourite search engine.