Flat Hedgehogs are a common occurrence on our roads and therefore the species gladly appears in adverts for brakes and car lights. They can also substitute for the environment.
Finally, we also have some cases where we do not see why a Hedgehog was chosen.
The advert for car headlights (2) features a representative range of species which can be found as traffic victims.
There is no other thing that they have in common with each other, nor with the subject of the advert.
The text is rather convoluted in its attempt to emphasize the achievement in light technology
while urging us along the way to install it in our vehicles because we
want to give the critters crossing the road a better chance of survival.
The road at night is full of surprises. A fraction of a second can be the only difference between being seen or being seen no more. Fortunately, the drive to make driving at night safer is being led by Bosch. … Then follows the technical stuff and the closing sentence is … This should bring a little light relief to every road user, however small.
The writer makes no connection with the critters except in a convulsive attempt to throw a chuckle in. We notice a play with words : being seen and being seen no more; the drive to make driving; little light relief. In my opinion it is making fun of the victims. And of course there is absolutely no guarantee that a driver noticing a Hedgehog in his path will hit the brakes.
No. 9 is an inconceivably difficult story. The image shows a red balloon, left behind on the ground, with a Porcupine coming dangerously close. The anticipation of what could happen is electrifying. But it is more electrifying on this Royalpress, a kind of paper meant for web-fed offset printing. A page-long text tries to explain why a meeting with the client only becomes really exciting on this paper. It is written as if the press operator meets the client on paper and not in real life. I tried my best, but the whole story still escapes me.