PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Other drinks: Milk and Yogurt

Water
Carvalhelhos
Vichy
Saint-Yorre
Evian
Spa
Eau Vive
Ogeu
Perrier


Soft drinks
Coca Cola
Dynamic
Fanta
Ginger Julep
Pepsi
Royal Crown Cola
Sprite
Schweppes
7 Up
Triple Kola
A.v.Wees Cola
Coffee, Tea
Café Japa
Café Quotidien
Mr. Bean
Nescafé
Composition ­des moines
Leroux chicory
Pacha cichory
Golden Pheasant
Rashmi's Top Tea
Twinings
Milk & Yogurt
Bestlait
Janus cowmilk
Loya
Milk Nactalia
Nesquik
Nido
Ovomaltine
Ségou-lait
Visakha Dairy
Vitalait
Yama

Dakar (Senegal); VIII.2002;
pict. M. Chartier
Nestlé
NIDO

NIDO is a whole powdered milk.

Henri Nestlé (born in Germany in 1814) came to Switzerland in 1843. He concocted an acclaimed baby food formula and later developed a popular brand of condensed milk. He sold his company in 1875. His successors transformed the Nestlé company to the present giant.

Dakar (Senegal); VIII.2002;
pict. M. Chartier
Bestlait
Lait en poudre instantané
Riche en vitamines A et D

or
Instant milk powder
rich in vitamines A and D

Dakar (Senegal); VIII.2002;
pict. M. Chartier
Vitalait - Notre Lait
Lait en poudre engraissée
Lait instantané
Matières grasses végétales

or
Vitalait - Our Milk
Milk powder with fats added
Instant milk
Vegetable fats

Saint-Louis (Senegal); XII.2003; pict. H. De Meyer
Bestlait Le meilleur goût de lait.
or
The best taste of milk.
Saint-Louis (Senegal); XII.2003; pict. H. De Meyer
At the end of the 1980s retailers in Senegal purchased powdered milk in sacs of several kgs. The consumer got the product in smaller quantities of less than 50 grs packed in whatever recipient available.

Vitalait became a success after the Satrec company started to sell the product prepacked in aluminum in the popular (break-fast) quantity of 22.5 grs

(Madagascar), 22.X.2012;
pict. H. De Meyer
Loya ForVita

Loya Forvita is milk powder enriched with a coctail of several vitamins. The product is sold in handy small portions.

Loya is a brand of Promadisor which was founded in 1979 in Zimbabwe by the Brit Robert Rose. The company now operates in more than 30 coun­tries in Africa and operates in Madagascar since 1993.

Paris (France), II.1999;
pict. A. Guët
Vous savez combien on est?
Nactalia
(+nous deux!
)

or
Do you know with how many we are?

Nactalia uses an interesting mix of old and new technology: a painted wall with a digital display. The coun­ter clicks at the French birth-frequen­cy of 0.007Hz.

This French brand was born in 1994 when two companies (Gervais Lait and Eurial) regrouped their activities.

Screencapture taken from the
FMT Médical archives

In 1997 issue 47 of FMT magazine features an article about this Nactalia birth-clock. The text comes with a picture of the same wall.

Notice the differences between our picture and the archive:

  • disappearance of the Gervais logo.
  • new small print at the bottom: estimation de la population française

Suresnes (92, France); IV.2000;
pict. A. Guët
Ovomaltine - Pour tous ceux qui ont besoin de forces.
or Ovomaltine - For everybody who needs (muscle) power.

Ovomaltine (born in 1904) was developped by the Swiss Albert Wander. His father Georg started the company Wander SA in 1865. Read more about the history at en.wikipedia.org/wiki/Ovomaltine.

The brand certainly took a risk with this poster. What if the reader linked the uselessness of Sisyphus' task to the product? Junior copywriters should read the old myths.
Sister Borel had a similar problem with the bad typecasting of a tree (normally considered the good one) impersonating the bad guy (illness).
The same design flaws still happen: would you expect any good from a internet service provider named Pandora ? (pandora.be registered in 1997)

Dakar (Senegal); VIII.2002; pict. M. Chartier
Nestlé
NESQUIK

The powdered chocolate milk mix (developed end 1940s) with its popular bunny.

Antananarivo (Madagascar); 08.XII.2003; pict. M. Chartier
Nestlé
NESQUIK

Le petit déjeuner - Sain et délicieux

or
Healthy and delicious breakfast.

Mali; XII.2002;
pict. H. De Meyer
Janus Cowmilk
Lait concentré sucré

(concentrated milk with sugar added.)
Ségou (Mali); XII.2002;
pict. Baeten & De Dier
C'est bon, c'est sain
Ségou-lait

or So good, so healthy
Ségou milk.

 
 
Look carefully at the glass. The tree foliage forms the shape of the country and the cow is browsing it.

Odisha (India); XII.2007; pict. H. De Meyer
Natural, Pure, Fresh
Pasteurized Toned Milk
Visakha Dairy

Notice the waves and the droplet with the udder.

Toned milk was introduced in 1946 in Bombay by the Government Milk Scheme. More milk became available at about half the price, making milk affordable for more people.

Toned milk is produced by adding skim-milk powder and water to whole buffalo milk. The fat content is reduced to about 3% while the other solids are kept at the original level.

(Madagascar), 22.X.2012; pict. H. De Meyer
Yama Yaourt brassé
Vanille Fraise Nature

Yama is made of the first letters of Yaourt Malagasy. It is one of the first brands the company Food & Beverage Madagascar, which was founded in 2009, brought to the market.

(Madagascar), 22.X.2012; pict. H. De Meyer
Yama Fruity Yaourt brassé
avec des morceaux de fraises, d'apricot, d'ananas

Yaourt brassé is a natural yogurt with a more creamy texture because it has been stirred. The Fruity kind contains also pieces of fruits; the other kind only flavours.

Related: More drinks: 1, 2, 3, 4
Beer
Vins au quinquina
Cognac and other liquors
Mineral water

Path: Home / Painted roadside advertisements / Other drinks: Milk and Yogurt
e-mail: