PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Lubricants 2

Antar
Bardahl
Bret-Oil
Caspar
Castrol
Citgo
Delc'Oil
Elf Engine Oils
Energol
Essolube
Hafa
Igol
Kervoline
Labo
Lotos
Lubrex
Mobiloil
Motul
Nervol
Orange
Renault
Servo
Shell
Solima
Spido
Spidoléine
Veedol
Yacco

Gujarat (India), 16.xi.2013; pict. H. De Meyer

SERVO — World-Class Lubricants — Indian Oil

 
Servo as a brand was launched by Indian Oil and Mobil in 1972. The collaboration with Mobil ended two years later.

Indian Oil Company Ltd. was establish­ed on 30 June 1959 and, as a govern­ment owned enterprise, meant to supply petroleum products to government orga­nisations all over the country.

 
Quenast (Belgium); iii.2000

VEEDOL
L'HUILE Pour Votre AUTO

or
VEEDOL
The lubricant for your car.

Villejuif (94, France); x.1998;
pict. T. Dubois

VEEDOL

The mural did still exist in iv.2002.

Saint Denis (94, France); iii.2007;
pict. A. Guët

VEEDOL with a trustworthy looking man belonging to a generation earlier than the guy from Quenast (left picture).

Kortrijk (Belgium); ix.1999;
pict. E. Van den Broeck
 

n.v. LUBREX s.a.
Motor - Oil
G.M.C.
tel. 241.31 - 2 lijn.
Kortrijk - Courtrai

• telephone number with two lines
• Courtrai is the French version of the city's Flemish name Kortrijk

 
Clarac (N117, France); xi.1999

Spido evokes the link with speed through the ear.

Compare this with Huiles Renault where the graphics (the eye) suggest wings and speed.


 

Probably two layers:
  • In the background
    Votre moteur EXIGE
  • Foreground:
    The brand's Star-like logo
    Spido
    l'huile de s???
Goult (84 France); vii.2000;
pict. A. Guët

The same wall carries also a
Huiles Renault shield like in Bonny-sur-Loire or Deauville


Châteaux-Thierry (France); v.2003

Votre Moteur EXIGE
Spidoléine
l'Huile de sec[urité]

Spido and Spidoleine are probably the same product. This wall carries the same words as the spido-walls.


 

The brand's star resembles very much the symbol of Azur fuel.

Spidoléine was a brand of the com­pany A. André Fils (established in 1877). In the 1930s there was strong competition with Yacco in order to set duration and average speed records with cars using one brand of oil or another.

Echets (RN83, France); iv.2000;
pict. M. Herz

KERVOLINE

The right part of the wall is whitened out.
Kervoline was a lubricant for cars.

Poissy (France); iv.2000; pict. A. Guët

DANS VOTRE MOTEUR
Bret-Oil
L'HUILE DE COMPETITION
AU SERVICE DU TOURISME

 
Not an example of excellent typography (take f.e. the italized uppercase DANS VOTRE MOTEUR) but I have seen worse. And they improved since earlier versions of the announcement. Look closely and discover the older layer written in script-type with the brand at the bottom in a far too modest weight.

In stressing the fact that they come down from a high-tech and exigent environment, they are selling their brand with the same approach as Frigéavia (home appliances), Renault (oil), and Yacco (oil).

Gdansk (Poland); ix.1999; pict. A. Anselin

Rafineria Gdanska
LOTOS Wyrafinowana Jakosc
LOTOS syntetic

If it is man-made stuff then never forget to evocate nature. Or does the scene means space, escape, freedom, no limits or maybe individualism? A very nice painting, but the message is not unequivocal. They should stick with Your car loves LOTOS or something.

St-Andries (Brugge, Belgium);
viii.1998

Essolube
American petroleum company

A very difficult wall with several brands obscuring each other. We recognize Zeebrugge Palace Hotel (converted to flats after World War II), Essence BP, Saroléa.

Show me
the mural before any editing (48k)
The wall has ceased to exist in 2003.

Saulieu (France);
29.viii.2015; pict. J. Helmons

Essolube

Look at the same wall in more natural colours together with Simca and Esso.

 
 
In the 1930s Essolube of the American Petroleum Company was kind of a super oil because of its low viscosity. This higher fluidity ensured a better lubrication of the car's engine under the cold temperatures during the winter.

It is only in the 1950s that multigrade oils became available: see also Mobiloil.

Morondava, Madagascar;
ix.1998
Les lubrifiants SOLIMA
une gamme complète
or
SOLIMA for a complete range of lubricants
Vorst (Brussels, Belgium);
vi.1998; pict. A. Guët
Huile CASPAR or Oil CASPAR
In the layer behind 'Huile' we can read: Essence Benzolux
or Gasoline Benzolux

The upper part of this wall features in the Cleaning section

Nancy (France);
vi.1999; pict. A Guët
huiles ENERGOL

The wall from left to right.

Because Energol always comes paired with Energic, You'll find more of this BP brand in our section about Fuel.

St-Pierre Lafeuille (France);
v.1999
Huiles NERVOL
or lubricants NERVOL

Hides an older Suze mural

Constellet (84 France);
vii.2000; pict. A. Guët
L'Huile parfaite pour Autos
DELC'OIL

or The perfect lubricant for
cars DELC'OIL

 
 

The brand's Lion is tapping with his paw and his eyes probe if you dare to stick with your usual brand. (Very clear on the bigger image)

Other pages: Lubricants 1 (Renault)
Lubricants 3 (Antar, Igol, …)
Lubricants 4 (Yacco, Castrol, …)
Fuel

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