PAINTED ROADSIDE ADVERTISEMENTS - Index of Brands

Lubricants 4

Antar
Bardahl
Bret-Oil
Caspar
Castrol
Citgo
Delc'Oil
Elf Engine Oils
Energol
Essolube
Hafa
Igol
Kervoline
Labo - Oil
Lotos
Lubrex
Mobiloil
Motul
Nervol
Orange
Renault
Servo
Shell
Solima
Spido
Spidoléine
Veedol
Yacco - Oil

St Gaudens (France);
vii.1999; pict. A Guët
YACCO
L'Huile des records du monde.

The yellow and green colours could wrongly suggest Yacco is from BP. It is however a Total brand since 1992.

In 1920 Hispano-Suiza of Barcelona founded a company Outillage et Machines-Outils with Jean Dintilhac at its head. OMO sold its oils, soon renowned for their quality, under the brand name Yacco. The company changed its name to Yacco in 1926.

Lougratte (N21, France); vi.2000
YACCO
Rilleux la Pape (France);
ix.2003; pict. Ph. Rigault
YACCO
L'Huile des records du monde.

Yacco like so many brands (e.g. Bret-Oil, Frigéavia) stresses the fact that it is born from such a exigent environment that we can trust it entirely.

Yacco was the oil with which —in the spring of 1932— Citroën achieved a record distance of 136000 km at an average speed of 104km/h. During the 1930s there was a permanent struggle for the title between Yacco and Spidoleine.

More at the brand's website: www.yacco.com (latest check 28.iv.2024).

Bouloire (RD 357, 72 France);
30.xii.2009; pict. T. Radereau
YACCO
L'Huile des record du monde.

Nice typo: record is a singular, should be plural.

Juvisy sur Orge (N7, 94 France);
iv.1997; pict. T. Dubois
Toplines almost undiscernable:
L'Huile ???? a votre moteur
CASTROL Suractivée
Chez tous les bons garagistes.

Castrol was founded in 1899 and for some time also owned the Veedol brand.

Nièvre (58 France); vi.1996;
pict. P. Rigault
Castrol Suractivée
pour voitures et motos
Agricastrol pour tracteurs.

The corner bottom left shows traces of the Chez tous les bons ???? garagistes.

Both murals together illustrate very clearly how design adapts to the available space.

Challans (Vendée, France); v.2000;
pict. M. Chartier
Lubrifiants Shell

Find more Shell on the fuel page.

Bazouges sur Le Loir (N23, France);
x.1996; pict. T. Dubois
Huiles SHELL
dont chaque goute compte.
(every drop is important)

The shell is the 1930's design!

Maison Alfort (RN6, 94 France); i.2001; pict. C. Morsard
Auto - Avion
Huile Orange
L'Huile d'avion pour votre voiture.

Once again the familiar approach: lubricant for aircraft couldn't possibly be bad for your car. Other examples are Bret-Oil, Huiles Renault, Frigéavia, Yacco.

A leaflet from the mid 1930s shows that its products were sold in 44 French airports, as well as 4 in French North Africa and 13 elsewhere in Europe (as far away as Warsaw and Wien). It also claims that Air France flew 1 186 000 km and transported 19 959 passengers using Huile Orange. (information I. Byrne)

Mexico, v.2004; pict. M. Chartier
Todo anda bien con Bardahl
or
All is running well with Bardahl

Bardahl is an American brand established in 1939 by Ole Bardahl, a Norwegian immigrant who arrived in the United States in 1922. He worked hard and in 1939 had enough money to buy a small chemical company. He personally oversaw the operation, supplied racers with oil to try them out, sponsored cars and made his products top sellers shortly after World-War II. Ole died in 1989.

Mexico,
v.2004; pict. M. Chartier
CITGO Lubiricantes (notice the typo)

The Cities Service Company was as small-town oil and gas company in the early 1900s. In 1931, the com­pany completed a long distance natural gas transportation system: a pipe-line from Amarillo (Texas) to Chicago. The brand changed its name to CITGO in 1965 and was purchased by Petroleos de Venezuela in the 1990s.

Champblain, (RN7, France),
15.viii.2017; pict. A. Guët
Jaugez la …
Jugez-la!
HAFA

or
Gauge it … Judge it!

HAFA stands for Huilerie Automobile Franco Américaine. The company was founded in 1953.

Other pages: Lubricants 1 (Renault)
Lubricants 2 (Veedol, Caspar, …)
Lubricants 3 (Antar, Igol, …)
Fuel

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