|Gap (France), VIII.1999; pict. N. Mikaïloff
The American engineer
company with his name in 1867 near Paris. He began to
develop weapons but turned to motorcars in the 1900s and
became very successful in military and racing vehicles.
The crossed cannons forming the logo of the company
allude to this military past.
Hotchkiss merged with several other companies.
In 1956 with Brandt forming Hotchkiss-Brandt and the
last time, in 1966 with Thomson-Houston, led to the
end of the Hotchkiss name in 1972.
The position of Suze is not clear. Is there any connection
with Hotchkiss? We have many other Suze-murals in
the liquor section.
And we have a red Hotchkiss
hidden by Antar lubricants.
Agen (France), 11.VI.2000
Read the complete
Hotchkiss Story (in French; latest check 20.IX.2019)
Read more about Brandt (home appliances).
400 service points in France
The type face of UNIC suggests that it is a Fiat brand.
Orly Ville (France),
III.1999; pict. A. Guët
A faded SIMCA
in the background.
Baud - Hennebont (Morbihan, France),
IV.2000; pict. M. Chartier
UNIC - Camions FIAT
This wall confirms that UNIC (at least in France) is Fiat.
The typeface proves that this is the older mural.
V.2000; pict. A. Guët
Bonneuil (N19, 94 France),
XII.2000; pict. C. Morsard
Yenne (N504, France), II.2001;
pict. M. Chartier
Camions UNIC FIAT
Modern version of the wall.
Sevilla (Spain), VI.2007; pict. A. Guët
Studebaker - Automoviles de 6 cilindros
brothers, in 1852, founded a company to produce wagons
and entered the automotive business in 1902 with electric vehicles.
It was not before 1913 that Studebaker introduced the first gasoline powered automobiles
under its own name.
The advert is dated 1924. Look at the door handles: this kind is only found on
the earliest cars. Notice also that the vehicle is populated with women only!.
Advertisements on tiles are endemic to the Iberian Peninsula.
We have found tiled walls elsewhere, one in Belgium and France each, but both are for
companies selling tiles and therefore don't count
(see Gilliot and Grignon Sr)
More tiles: Philips light bulbs,
Carvalhelhos mineral water,
Fertilizer Nitrato do Chile
Merchtem (Belgium), IV.1999
Minerva was an important Belgian manufacturer of luxurious cars.
Minerva was particularly succesful during the 1920ies.
Middelkerke (Belgium), VII.1999
Mechelen (Belgium), 01.VII.2001;
spotted by M. Breugelmans
Le moteur sans soupapes
near Amiens (France),
VI.1999; pict. A. Guët
Etréaupont (Aisne, France),
SIMCA (short for Société Industrielle de Mécanique et Carrosserie Automobile) was formed in 1934 to manufacture Fiat cars
The Swallow-bird dates from the middle of the 20th century when the
Aronde model was very popular.
(Aronde is old French for Swallow.)
1997; pict. C. Fiquet
The swallow logo was used for the first time in 1938. It was the version with two wings
which served for 20 years.
In 1958 a new swallow took flight and in
1966 the bird was replaced by the Chrysler pentastar.
V.2005; pict. Ph. Rigault
The logo with two wings was used from 1938.
Chalons s Marne (France),
I.2000; pict. C. Fiquet
Simca - à votre service
or Simca - at your service
The more recent version with only one wing was used from 1958 on.
IX.2006; pict. A. Guët
à votre service - Simca
at your service - Simca
Touques (14, France),
27.XII.2011; pict. A. Guët
The same wall holds a Biscottes Darry advert.
Saulieu (France), 29.VIII.2015; pict. J. Helmons
Garage de la Tour
A wall with many layers and in a terribly poor condition, but interesting
because the name of the model Aronde is written as a word. All our other adverts
show the stylized bird.
The history of SIMCA
and other brands of Chrysler Europe (latest check 20.IX.2019)
Warcq (08, France), 01.VII.2016; pict. F. Renaud
In 1954 Simca bought an unprofitable plant from FORD. Ford's Vedette model which was made there soon
became the Simca Vedette. Later on Simca combined the body of the Vedette with the Aronde's engine into the
new Ariane which was launched in 1957. This gives us an approximate dating of the mid 1950s for this advertisement.
VI.1998; pict. A. Guët
V.1999; pict. A. Guët
Saint Valère sur Somme (France),
IX.2000; pict. M. Chartier
I.2004; pict. B. Van Mol
started his car factory after the First World War.
He relied very much on advertising and kept files with data
about prospective clients.
Like many contemporary brands, he placed many signposts to encourage
Musée de la Pub in Paris tells the whole story:
Citroën's history (latest check 20.IX.2019).
Brisbane (Australia), 07.XII.2007; pict. G. Taran
The World Economic Car — Citroën — ??? everywhere
Most peculiar. This is a ghost image of an advertisement painted on a wall gone since long.
; pict. A. Guët
Chevrolet OPEL Chevrolet
VII.2000; pict. C. Fiquet
OPEL - General Motors service
St Fargeau (77 France),
III.2005; pict. A. Guët
After a fire severely hit the factory in 1911, the sewing machines
were dropped. Opel continued with bicycles, cars and motorcycles.
In 1929 General Motors bought the majority in the company and the rest in 1931.
, in January 1863, founded his company and
started making household goods. Very soon his company was a leader in European
sewing machines, and made also many bicycles. From 1898 on they manufactured cars under
several licensing agreements and started to make vehicles of their own design
The Chevrolet Motor Car Company was formed in 1909 by an alliance
, who founded General Motors (GM) a year earlier,
and . Louis was born in Switzerland and first got a living
repairing bicycles in France, but moved to America and became a leading racecar driver.
The company was successful from the beginning. The Chevrolet car company became part
of the General Motors Company in 1918 but by then Louis had already left the
company because of a dispute about the selling position of the brand. Chevrolet
wanted exclusive cars while Durant prefered popular ones.
Ivry (France), V.2000; pict. A. Guët
Triumph - Austin
lubrifiées avec ???
began at the end of the 19th century as a brand of bicycles sold in London by a
(from Germany). Later on the company made its own bicycles, then motorcycles and eventually cars. In the 1930s and in order to
survive they switched to luxury, expensive cars and from the 1950s also sports cars.
Cars that live up to their name
was the slogan. The name disappeared from the roads in 1984.
In 1905 Austin Motor Company.
Austin's cars were luxury vehicles too. The brand was used until 1987.
The preferred lubricant was probably Castrol, but we will know for sure only if we find another