||The typeface makes it difficult to
read this panel; the message is probably only meant for pedestrians.
Everything possible has been done to make this
piece of advice firmly root in our brains.
The person (left) is a nurse or a nun: back
in time both were trustworthy examples.
She raises the glass suggesting a happy
social occasion. It is also an act of trust,
even faith in the power of Carvalhelhos.
The message is strengthened and its target widened
by the person on the right.
Carvalhelhos is not only for sick people,
women or children, but also for strong
men (look at his chin). Finally, even the
most crusted non-believer must fall for
the health-radiating intestines.
|Mertola (Alentejo, Portugal), IV.1998; pict. A. Guët
The water from Carvalhelhos is known for more than 150 years.
The commercial exploitation started with a concession dated August 1915.
It was not easy to get the bottles to market (first with porters, then carts
and finaly by train).
A new company Caldas Santas de Carvalhelhos
born in 1948.
It took until 1961, when more electricity became available, before the company
could grow to one of the most modern in Europe today.
(based on the Carvalhelhos website
in portuguese; the nun is still present; latest check: 20.II.2020
St Jeoire Prieuré (N6, France);
II.2001; pict. M. Chartier
Vichy ETAT with a Celestins in the background.
Chars (Val d'Oise, France);
IV.2000; pict. M. Chartier
Perpignan (66, France);
VII.2002; pict. A. Guët
A very patriotic painting. The guy wears an armour suit
and his shield features the French national colours.
Notice how he manages to drink without clipping his mask away!
The shield emulates a crown-cork.
We've seen the same colour choice on a crown cork
with Pepsi-Cola. I wonder if that
caused any friction back then.
Ste Maure de Tourraine (France);
Barentin (Normandie, France),
V.1999; pict. A. Guët
Port de Piles (France);
Bassin de Vichy St-Yorre
In the upper left corner: the fountain symbol for a spa.
Near Valognes (Manche, France),
V.2000; pict. A. Guët
Villeneuve sur Allier (N7, France),
26.V.2015; pict. J. Helmons
It was about 1850 when Vichy
on the first labels. This was not received very well
and it was only after several years of conflict that in 1862 he was allowed to
carry Bassin de Vichy
Notice the yellow hexagon with SFAR. S.F.A.R. stands for
Société Française d'Affichage Routier.
, pharmacist in Saint-Yorre
situated just South from Vichy, noticed the peculiar qualities of the springs
on his property. He got permission to commercialize the water and took
the liberty to mention
During the first decades of the 20th century many small companies
drilled their own wells but gradually merged together into one
Société Commerciale du Bassin de Vichy.
Based on the brand's website at www.st-yorre.com (in French).
I can't link because their page with Informations légales
states that a permission in writing is required before any such attempt! (latest check IV.2016)
VIII.1998; pict. A. Guët
Si Pure - Si légère
Bonny-sur-Loire (Loiret, France);
V.2000; pict. M. Chartier
St Gaudens (France);
VII.1999; pict. A. Guët
Do you see who is peeping from behind the EVIAN
It's the Rasurel atlete
Station du Rein
Lost in november 2000 due to road-works.
Pierre-Buffière (Limousin, France);
Spa for the kidney
Rein = kidney; could also mean strength
VII.2004; pict. A. Guët
L'eau minérale des Pyrénées
Brussels (Belgium); VI.1998;
pict: A. Guët
VIII.2000; pict. M. Chartier
The P has a most peculiar shape.
VII.2001; pict. M. Chartier
Antananarivo (Madagascar); XII.2003;
pict. M. Chartier
Si pure, si nature
L'eau des sportifs
Eau de source naturelle d'Andranovelona
Eau Vive is a brand of Brasserie STAR.
We have seen STAR — Société Tananarivienne d'Articles Réfrigérés — also in our Beer section
with Three Horses Beer and Castel and in the soft drinks section with Coca Cola.
Madagascar; 12.X.2012; pict. H. De Meyer
Ranohira (Madagascar); 17.X.2012; pict. H. De Meyer
Eau Vive Si pure, si nature
Orissa (India), XII.2006; pict. H. De Meyer
Haywards 5000 — Super Strong Soda
This is an example of what are called surrogate advertisements.
The advert very closely mimics murals for Haywards 5000 Super Strong Beer and in this
way the beer brand tries to compensate for the ban of adverts for alcoholic drinks. The soda brand does exist
but it was clearly created with the purpose to encourage consumption of a product whose promos were prohibited by law.
The Haywards beer was launched in the 1970s and it became an AB Inbev brand in 2016 when SABMiller was acquired.