Eeklo (Belgium), vii.1999
Dendermonde (Belgium), iv.2012; pict. L. Saterdag
The Anglo-Persian Oil Company was formed in 1909 after the first oil discovery in Iran. That was in May 1908 after seven years of searching. The find didn't mean that money started flowing though. There was no market for this type of oil with a strong sulphurous stench. It took seven years more, the UK government, a World War and the seizing of a German company's assets in order to get Anglo-Persian actually on wheels. The company became The British Petroleum Company only in 1954.
Notice the freedom in the layout of the mural. They carry the exact same components but in a constellation adapted to the available canvas.
The site of the BP company carries a nice section about the history of its brands and advertising — latest check 19.xi.2024.
The pump replaces the tin as a distribution method and Motor Spirit
is now translated into the French essence.
We also have a wall from St-Andries (Brugge, Belgium; viii.1998) but mirrored. It seems that the pump had to be next to the road. The mural is in a very bad state because the same wall has been used for several other brands (e.g. Saroléa) and a hotel.
This BP Motor Spirit came to light after the removal of a modern billboard saving it from being blanked out.
Notice the presence of the full stop after each character of BP. They are gone in modern versions.
Essencealso.
This mural is designated as established architectural heritage of Flanders.
Find more info at
id.erfgoed.net/erfgoedobjecten/215928 (latest check: 20.xi.2024, in Dutch only).
Suggestive brand names
We learn from this wall that Energic (and Energol) are BP-brands.
Don't miss the advertisement for Japa coffee.
SolexinE
Carburant pour moteurs 2 temps
The tin says
Solexine - VeloSoleX et autres moteurs 2 temps
or Solexine for VelosoleX and other two-stroke engines
SolexinE
5 fois plus de Km
sans décalaminage
En vente: stations VeloSoleX
?? nombreux garages
It was fuel enriched with 6% of the Energol lubricant and without lead.
The colours on the tin were reversed in 1958; from then on the text was yellow on green.
Décalaminage burns off and eliminates carbon deposits from the innards of the engine. Reducing the need to do so with a factor five was a real improvement.
Esso
Several layers of the same brand in different make-ups (red on white, white on red) mixed with Essolube and Simca.
Esso
poids lourds - Gas Oil
Esso is a brand of the Exxonmobil company. It all started at the end of the 19th century when John D. Rockefeller acquired a diversity of petroleum interests and organized them under the Standard Oil Trust. Two Standard Oil companies were born and florished thanks to a world hungry for kerosene. Then follows a long and succesfull history which is covered at the company's website. Notice that in the 1930s one of the S-O companies merges with Vacuum Oil already mentioned in connection with Mobiloil
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