In about half of the handful samples in our collection the wasp represents an unpleasant event; a risk that people know to exist as opposed to a hidden danger which is usually portrayed by a shark.
I have no clue why the wasp was used in the remaining advertisements.
Advert No. 6 is interesting because it reminds us of times past when "Film colour separations by modem" were state-of-the-art. Nowadays it's all "Computer to Plate" and the Internet and hardly anyone still remembers film and modem. Why the wasp ? I have no clue.
The boutique of No. 7 is open every Sunday and a wide range of labels is proudly listed. Once again: why the (German) wasp ?