Sharks stand for danger, threat, unpleasant surprise. They are in this way the easiest fish to deal with. Their use is straightforward and even when they are shown in a humorous way something of a nasty flavour is never far away.
Notice how sharks impersonate a hidden threat. A visible risk, an obvious danger, is usually suggested with terrestrial heavyweights like Rhinoceros and Hippopotamus.
(5) Send him to your ex.How good a story writer is needed for this ? The nice smile makes the link with the picture. There is no other connection : the camcorder has no feature in common with the shark, the text says nothing about the product.
Everybody knows that a nice smile works wonders. Therefore : first film a shark in the aquarium … then download … finally e-mail to you-know-who. What a blow! Every big shark would be proud.
But wait a minute. The man could as well represent the client not paying his bills and turning his nose up at the creditor (the shark). This story is ambiguous. Who is the addressee and what does it means becomes only clear after reading the dull text.