Therefore, they are usually instructed to signify danger, or adventure: a milder form of danger. But they may also be choosen to illustrate (processing) power of computers.
We have also one example where its horn is important.
The image of advert No. 1 is rather well done. Most of the proud owners of this vehicle will never experience
this situation, but still, if they do — some car brands talk about the city safari — they certainly will appreciate a car which they can trust to be fast and reliable. The accompanying text, however, is toe-curlingly stupid and silly. We can live with the title (translated from Dutch)
Mr. Vanheck would be happy to tell you about the power of his new Landcruiser Wagon, but he is busy for a while now. Not brilliant, but not stupid either, and it brings the reader
in the right mood to absorb the message.
Then comes the body text which is of a different level. Fasten your seat belts :
With a 5-tonne pachyderm behind him, Mr. Vanheck remains icy calm like a polar explorer. He just steps on the tail of his [car] which sprints away like a gazelle. Its lion's heart … delivers the power of 170 horses, the beastly injection engine even 215 hp. This four-wheel drive is therefore a mighty draft animal … It can also take eight passengers who are enthroned like a maharaja on his elephant. … And whether mister … now drives in the savannah or in the polders, he enjoys royally. Like he says: I multiply my driving pleasure by 4 × 4.Apart from one tiny fact,
a 5 tonne pachyderm, nothing relates to the Rhino. Though reliable figures are difficult to find on the web (‡), five tons is probably an exceptionally heavy Rhinoceros.
Never before has inaccessible terrain been so accessible(2) no feature of the Rhino is recognized in the car. The animal represents nature, wilderness, safari, adventure, and this again brings the city wilderness to the mind. Contrary to the city safari with a Hippopotamus —where the unexpected is something to be avoided—, adventure here is something to be desired. The Rhino is not very important; any species which can be seen on safari would do.
The same holds true for the next advert (3). It is also for an all terrain vehicle for the city under the title:
The new generation. Even the roughest lands have found a worthy opponent. Again the Rhino is not important and again
any larger species reminescent of safari would do.
We have here three brands selling 4 × 4 vehicles with the assistance of a Rhinoceros and none of the brands find even a single strong characteristic of the animal back in their product. This is remarkable because cars, and certainly off-road vehicles, as a rule adhere to the Universal Standard for Car Adverts (USCA), which states that, amongst other things, a) the writer should find some interesting facts about the chosen animal and that b) it should be possible to relate the chosen facts to features of the car. Learn more about USCA in our section about Bears where you also will find examples of adverts for other 4 × 4 vehicles following the more common practice.
Usage type: strength and power
Usage type: the horn is important
Like to sink your teeth into challenging assignments?and
Come out of your pipe.
It is remarkable that a species was choosen with only one horn on its nose. A Rhino with two horns wouldn't work in this scene. Weak point, however, is that the reader is supposed to ignore the fact that the most prominent feature on a rhino's head is the horn, not the nose. The question is therefore beside the point.
On one occasion Rhino and Rabbit do the work together (8) and in this case the Rabbit–teeth question is followed by a Rhino–nose recommendation.
… their average weight ranges from 3 to 5 tons.A table on the same page however gives only 2500 kg for the average adult male weight of the largest species. —