Ants are therefore, not always successfully, called upon for ideas like work, productivity, communication, organisation, and exceed expectations. Finally, ants, like many animals, may also represent nature and the environment.
Given the amount of work in progress, I find it remarkable that none of the leaves still on the branch shows any cutout. Also, why are the ants climbing upwards with their catch ? They should carry their load down to the nest, where the fungal gardens are.
I am not sure how to read the announcement. The ants are likely choosen because of the providential ant of Aesopus again. But does the text means that I myself —supposedly the banker— will have to do all the work ? Instead of my money and the savingsbank ? If that is the case then it is more profitable to entrust my money elsewhere. In that same year, 2004, another company also in the money business and also referring to Aesopus, offers much better conditions: see Rabbits & Hares.
The network switch of No. 14 rightly states: Power means nothing without control. The ant would get nowhere with its load if it couldn't control its own course. The approach is different from the previous advertisements. Not the size of the load is important, but the fact that the animal manages to keep the load under control.
Other advertisements, like the Nos 12, 15, and 17 go the full way of telling us what they did learn from the Ant but none of them are even slightly convincing.
Interesting: one of the strong points of the system is that … you can send disks by express mail: the ideal alternative to modems and a saving of your valuable computer time. It was a different time, back then in the year 1990. Nostalgia.
‡ The text is hilarious and was probably written while under influence of hallucinogenics. Translated from Dutch: First there was the ant. Lively, always on the go and working like no other. And then Volkswagen created the Polo. Nimble, manoeuvrable and reliable. It soon became clear that he could be compared in many ways with his neighbor, the ant. … Even the ant wonders how he [the Polo] manages to do it with so little [fuel]. … and so on.
¶ athermanous = capable of stopping radiant heat or infrared radiation.