What most copywriters try to do is invoke some mild good feeling by placing the animal in a funny situation. Pinnipeds are in this respect very much the poor man's penguin and copywriters are obviously not at their best with them.
Lets you see what you thought you heard.(†)
SEALS? I said, bring in more DEALS!!!If he only had bought a
facsimile machine. The year was 1987 and the accompanying text dutifully explains what it meant to use a fax. Notice also the predictable wordplay.
«Mistakes in communication are made. And are costly ! But, you can put mistakes out to sea. With a facsimile machine. Using fax means exact replicas of letters … handwritten notes … documents … and graphics … can be sent 'round the corner or 'round the world. Sent day or night, with the touch of a button. And received in seconds. As easily as a seal takes to water !»
elephant cruised from Brussels to New-York at 500 times the speed of sound abord a miniature device.
You'll be in Antwerp before you know it.
So far so good. What disturbs me is the species. A Harp Seal in my opinion, was not indigenous in the region. Harp Seal is an Arctic species and at the time of the advert only a few sightings were recorded at the Belgian coast. Are we looking at an individual come to Antwerp by purpose (Well done, Plan!) or has the poor animal lost the way (Mislead by the Plan) ?
Time to be more sea lion when it comes to your familyis as unintelligible as the scene below it. The sea lion male with his harem of females can hardly be an example for a household. How did they arrive at
Do like the sea lion, and fully enjoy all the beautiful moments with your family. …? Someone must have filled the coffee dispenser at the office from the wrong box.
Designed for natural living. I am clueless, really. What is the meaning of the animal ? The situation reminds me of the Polar bear and the window where the bear stands for nature without any real connection, which I could perceive, with the art-déco windows (see Bears ad 25).
Juggle with your freedom. The picture shows two different drinks and is therefore an illustration of a choice : thus giving us freedom of choice. I wouldn't juggle with my freedom (not even of choice), but I will gladly use it, my freedom.
The image work isn't any better than the caption. It was probably considered too much effort to take a real plate when most image software gives a nice ellipse in a click or two. And by the way : playing with only two options, would you call that juggling ?