Of the 17 (†) species of penguins Emperor, King and Adelie are most frequently used, but Gentoo, Magellanic, Chinstrap and two new creations were also found.
The German text says : … is the body shape of the penguin clearly
better streamlined than any known man-made shape. Almost as good is
The English text states : … a penguin's curvy body offers nature's best streamlining — a quality it shares with the …
– Rockhopper ? Does anybody knows what that is ?But unfortunately not a Rockhopper.
– Sure, that is a penguin.
– Let's go for a penguin then. Here that is a nice looking one.
We have seen a better use of a penguin in a desert in an advert published in 2005 : a King penguin on a huge block of ice is talking to a camel (see Camel No. 5). The idea there is that this company is trying just a trifle harder to make the impossible happen.
But our other example (26) for a two sided board is not bad at all. It is also an illustration of a trend to edit the pictures available to suit better the copywriter's needs. That is not always an improvement (e.g. [Illustration 2], Elephants ad 6).