Camels — that is generally known — cruise the deserts on a drop of water. They are therefore almost exclusively cast in a dry setting and relating to frugality while a chuckle is never far away.
In Belgium we have plenty of water, almost no oil and we're driving with cars. In the Middle East they have plenty of oil, almost no water and trafic is camel-based. Wouldn't it be nice to have your car as frugal as a camel ? It can be done with Black Gold® The text then explains how the stuff works and ends with Black Gold® lets you save much black gold.That is at least suggestions a, b and f of the USCA-advice. We have an advert of the same brand where it stresses the power of the engine and not its mileage. That is a job beyond the camel's capacities and therefore a black panther was chosen (see Bigger cats, No. 8). The closing line there was Black Gold®. Black power.
The other advert (No. 9) needs some more explanation. The company is pioneering medicines (called nanobodies®), which it believes could treat serious diseases like Alzheimer's. The nanobodies® are based on antibodies of llamas. The antibodies of llamas (and other camels) are much smaller than the human equivalents making it possible for nanobodies® based on them to reach parts of the body otherwise out of limits. The llama in No. 9 doesn't mean anything else than itself. (Note: I am including this advert against my own rules: the introduction says Advertisements where the animal is present in its own right are not included.)