The telecom advertisement
is a mystery (5). As they can supply a
telephone exchange for up to 25 000 extensions, you will get a solution tailored
to your needs. Why the Humpback ?
Definitely a shock
when a whale jumps over you (11). The whale acts as an unexpected
setback when you are away from home. No matter what happens while traveling
, with this travel assistance,
your holiday will not fall into the water
—come hell or high water. It is our only example where
a whale is emanation of a possible danger.
We should note that precisely the same scene could have been used for a whale watching holiday.
People on such a trip would consider the event a real highlight and wouldn't dream of calling their travel insurance.
Sons of the sea
for a range of yachting vessels (12) shows
a new meaning of the fluke. In advert No. 4 the fluke stood for the whale whose size relates to the important size of the
reader's ambitions. In the Nos. 1 and 8 the fluke stood for an unspoilt environment and the Arctic regions with fresh air, respectively.
The fluke here most likely
to roam the oceans. This is somewhat unusual because for this kind
of message copywriters more often call for dolphins