Another big group of openings for advertisements is based on facts. A cat is a cat, loves birds, has good nightvision and soft feet, has nine lives and bigger and dangerous relatives.
The cat of ad 3 is so softened by the warm and homely environment that she forgets to touch her favored snack. And it will be difficult to find a better composition than ad 4 to illustrate well-being and enjoying the good things of life in the safe environment and warmth of one's home. The latter advert has a deeper meaning because we are shown more than physical well-being (the right temperature); the feet add friendship, care and protection. Don't bother to try to read the copy; in both cases the text is worthless. Even worse, the excellent making of ad 4 is destroyed by the caption which says Idling in front of the gas-stove is only heaven, if you realize how low the cost. How ordinary.
The cat in Don't let her catch you (ad 17) is the impersonification of trouble on your networks. Other software and network support companies often use sharks (see Fish 3) and seem to focus on hidden dangers threatening your systems invisible from below the surface. This ad warns us for trouble approaching in a sneaky way, but in the open for whom keeps his eyes open.