Point and shoot
and our camera takes care of everything else.
That is what this Spanish advertisement (1) says.
The image will materialize before your eyes (it was long before the age of digital cameras !) and then the quality : astounding.
The brand is using the very strong couple mouse and cheese
. If a mouse can be
misled then the image must be extremely realistic, almost to the scent. The same brand
in 1986, used Colourful fish
in a knowledgeable manner to illustrate brilliant images.
The Color Publishing
System (2) guarantees reliable colour and
high image quality in a desktop environment. Notice the absence of a calibration
target : at the time desktop publishing wasn't considered serious yet. The lengthy text —lots of cool stuff like WYSIWYG and ‘uvL colour space’— stresses the built-in intelligence : True colour now extremely easy.
in both adverts 1 & 2 is remarkably similar: a big chunk with lots of holes.
That is likely to avoid connotations of soap.