What most copywriters try to do is invoke some mild good feeling by placing the animal in a funny situation. Pinnipeds are in this respect very much the poor man's penguin and copywriters are obviously not at their best with them.
«Mistakes in communication are made. And are costly ! But, you can put mistakes out to sea. With a facsimile machine. Using fax means exact replicas of letters … handwritten notes … documents … and graphics … can be sent 'round the corner or 'round the world. Sent day or night, with the touch of a button. And received in seconds. As easily as a seal takes to water !»
So far so good. What disturbs me is the species. A Harp Seal in my opinion, was not indigenous in the region. Harp Seal is an Arctic species and at the time of the advert only a few sightings were recorded at the Belgian coast. Are we looking at an individual come to Antwerp by purpose (Well done, Plan!) or has the poor animal lost the way (Mislead by the Plan) ?
The image work isn't any better than the caption. It was probably considered too much effort to take a real plate when most image software gives a nice ellipse in a click or two. And by the way : playing with only two options, would you call that juggling ?