Copywriters are aware that moles live underground and that their hearing and especially their eyesight are poor.
It is remarkable that all our finds have something to do with television or streaming, apart from one.
The use of a mole proves that for this supplier the measurements are more important than a visual judgement. Compare this with the approach of other brands in our sidebar about True Colour ([Illustration 5]) were the visual judgement is the approach of choice.
Advert No. 3 comes with the text "You must be seeing blind if you can't see the difference in contrast …" and to make matters worse the mole wears sunglasses on its snout. Is it to protect its delicate eyes against the brightness of the screen? How does it all match the reportedly weak eyesight and ears?